Radius Mail Strategy for Home Service Businesses

Intended Audience

This playbook is designed for home services companies of all sizes—from roofing contractors and HVAC installers to landscapers, pest control businesses, and cleaning services.

Whether you’re:

• Exploring direct mail for the first time,
• A long-term LettrLabs customer looking to sharpen strategy, or
• A new customer evaluating how Radius Mail fits into your marketing mix—

…this guide will give you a repeatable framework for using Radius Mail to capture neighborhood demand, increase job bookings, and strengthen your brand’s local presence.

Strategy Overview

The Radius Mail strategy is simple but powerful: after you complete a job, you automatically trigger a handwritten or printed mailer to the surrounding households within a chosen distance.

This allows you to:

• Show up as the trusted, visible provider in the neighborhood.
• Leverage social proof (neighbors see you’ve already been hired locally).
• Consistently capture the ripple effect of every job you complete.

Instead of thinking of one job as “done,” Radius Mail turns it into a marketing event—expanding your visibility to dozens or even hundreds of nearby households instantly.

Why It Works

Radius Mail works because it’s rooted in relevancy, awareness, and timing:

• Relevancy → If someone just saw a new roof, lawn install, or pest control van on their street, your mailer is instantly credible. You’re not some random company—they’ve seen your work in real life.
• Awareness → Like a yard sign or truck wrap, direct mail reinforces the presence of your brand. But unlike a sign, it’s delivered straight into the homeowner’s hands.
• Timing → By triggering mail immediately after a job closes, you reach households at the exact moment when they’re most likely to be thinking about their own service needs.

Together, these three elements create a “halo effect”: one customer’s decision becomes dozens of neighbors’ awareness touchpoints, multiplying the impact of your marketing spend.

Pain Points Solved

Traditional neighborhood marketing in home services is manual and inefficient:

• You’d have to pull property records or export data from your CRM.
• You’d print and stuff envelopes or manually write cards.
• You’d need to remember to do this after every job.

The result? Most companies don’t do it consistently—and they lose out on the compounding effect.

Radius Mail solves these pain points with automation:

• Every completed job in your CRM can trigger a Radius Mail send automatically (via Zapier or webhook).
• Handwritten cards and envelopes are produced at scale, with no manual labor required from your team.
• Campaigns go out within days—not weeks—so your timing is always relevant.

This means your crew can focus on jobs, not marketing admin, while you keep filling the pipeline with neighborhood demand.

Best Practices for Execution

To maximize results with Radius Mail, follow these field-tested best practices:

1. Target Size

• Start with 100 nearby homes per job.
• Test increasing or decreasing radius size depending on density (urban vs. suburban).

2. Message Focus

• Tailor creative to the service delivered:
  • “We just finished a roof on your street—need a free inspection?”
  • “Your neighbor chose us for lawn treatment—schedule yours today.”
• Specificity always outperforms generic “We’re in your area” offers.

3. Filters

• Use smart filters like home age (older homes may need HVAC, roofing, or plumbing sooner).
• Target homeowners only (skip renters when possible).
• Avoid over-filtering, which can shrink your reach too much.

4. Offer Structure

• Pair authenticity (handwritten note) with an easy offer:
  • Free inspection
  • Discounted first service
  • Seasonal promotion

Advanced Tips / Pro Plays

Want to turn a good Radius Mail program into a great one? Layer in these advanced strategies:

1. Multi-Channel Layering

Don’t think of Radius Mail as “one and done.” Combine it with digital for a surround-sound effect:

• Upload the same addresses into Facebook/Google Ads as a custom audience.
• Run display/social ads while the direct mail piece is landing.
• Follow up with email or SMS if you have the data.

📌 Pro Tip: Time your digital ads to launch 2–3 days before the mail drop, so by the time the card arrives, your brand already feels familiar.

2. Format Testing

• Compare handwritten cards vs. postcards.
• Test a friendly “neighborly” tone vs. a more professional offer-driven tone.
• Let data from LettrLabs’ dashboard guide which creative earns the best ROI.

3. Seasonal Timing

• Increase frequency before peak service seasons (e.g., roofing in spring, HVAC in summer).
• Build automations that change offers based on seasonality without manual work.

4. VIP Neighborhood Targeting

• If a high-value client books a large project, consider mailing more than 100 homes nearby.
• Bigger jobs create bigger visibility—capitalize on that moment with a wider radius.

Key Takeaways

• Radius Mail = Automation + Personalization + Local Credibility. It converts one job into a neighborhood marketing campaign without adding work to your team.
• Handwritten pieces win. They create authenticity and lift response rates compared to generic printed flyers.
• Consistency beats one-offs. Automating Radius Mail ensures every job drives more visibility, not just the ones you “remember” to market around.
• Layering boosts results. Use Radius Mail as the offline anchor and surround it with digital campaigns for maximum impact.

💡 Want to see Radius Mail in action? Book a quick walkthrough with our team and learn how home service companies are automating neighborhood marketing with LettrLabs.