📍 Step-by-Step Guide: Multi-Touch Radius Mail Campaign for Job Completions

LettrLabs’ new Multi-Touch Campaign feature is purpose-built for home services businesses that want to systematically generate repeat local demand around completed jobs. This guide walks you through building a powerful, automated direct mail flow that sends multiple touchpoints to neighbors near your latest customers.

🛠️ Note: This feature is available on Premium and Enterprise plans.

✅ Step 1: Create a Multi-Touch Automation in LettrLabs

• Navigate to the Automations tab in your LettrLabs dashboard.
• Click “Create New Automation” and name it:
  Radius Mail Multi-Touch – Job Completions
• Set the automation type to Integration Order.
• Choose a multi-touch template or build one from scratch.

🎯 Step 2: Design Your Touchpoints

This is where the magic happens—sequence multiple mailings with different formats and delays for maximum impact.

✉️ Touchpoint 1: Handwritten Envelope Card

• Format: Handwritten card in an envelope
• Postage: First-Class
• Purpose: Personal, premium feel to maximize open rates and credibility

🖼️ Touchpoint 2: Printed Postcard

• Timing: Sent 10 days after the first card
• Format: Printed postcard (lower cost)
• Purpose: Reinforce your message and call to action with visual branding

📬 You can add as many touchpoints as needed—mix handwritten notes and postcards depending on budget and conversion goals.

🔌 Step 3: Set Up the Zapier Integration

To automate campaign triggering from your CRM (e.g., ServiceTitan or AccuLynx), you’ll use Zapier to connect LettrLabs with your booking system.

🔁 1. Trigger Setup

• Event: New Booking or similar sales milestone in ServiceTitan

Triggers your radius mail campaign when a job is booked or completed.

🏡 2. Choose Campaign Type

• Radius Mail: Target nearby homes around a completed job
• Add Recipients to Integration Order: For personalized thank-you notes

Radius Mail is ideal for canvassing neighborhoods and generating inbound leads based on visible, recent work.

🧩 Step 4: Map and Filter Data

Zapier will prompt you to map booking/job data into LettrLabs:

• Address Details: Street, City, State, Zip from the completed job
• Radius Targeting: e.g., mail to 30 nearest households
• Filters (optional but powerful):
  • Minimum household income
  • Homeowners only
  • Exclude renters or recent movers

🎯 This ensures your campaign is laser-targeted at high-conversion prospects.

🚀 Step 5: Test and Deploy

• Run a Test Zap to validate data mapping and triggering logic
• If all looks good, publish your Zap

Now, every time a job is marked completed, your multi-touch sequence launches automatically

💡 Why It Works

• Local Saturation: People trust seeing your work in their neighborhood
• Multiple Touches: Repetition increases recall, response rates, and ROI
• Automation: Set once and scale effortlessly without lifting a finger post-job

🏠 Use Case Example

You just installed a new roof at 123 Main St.
Within 10 days:

• Neighboring homes receive a handwritten thank-you style card
• Then, 10 days later, they receive a postcard with a 15% discount offer

Your branding and local credibility rise instantly—and leads come in from across the block.

🚀 Launch Local Growth—Automatically

LettrLabs’ Multi-Touch Radius Campaigns allow high-performing home services businesses to own their local markets through smart automation and direct mail.

🎥 Watch the video walkthrough to see it in action.
🔁 Want to add 3–4 touches instead of two? Easily done—just keep stacking steps in your automation.