Why Direct Mail Still Works for Home Service Pros

Home services direct mail marketing continues to outperform digital ads in the metrics that matter most: trust, visibility, and conversion. In a landscape where inboxes are ignored and clicks are expensive, direct mail campaigns land directly in the hands of your target audience—often staying on kitchen counters and fridges for days.

Here’s why direct mail advertising remains a top-tier marketing strategy for home service companies:

• Higher response rates: The average direct mail response rate is between 4.4% and 9%, far surpassing the click-through rates of email and social ads. For service businesses trying to reach homeowners, few channels perform better.
• Built-in local trust: Sending personalized mailers to homes in a specific area builds instant credibility. When paired with targeted mailing lists or radius targeting, your brand becomes the local go-to—especially after a neighbor’s job.
• Physical presence = staying power: Unlike fleeting digital ads, a high-quality direct mail piece sticks around. Postcards and handwritten cards sit on tables, not in spam folders—nudging the customer again and again.
• Triggers online behavior: Adding a QR code can drive potential customers directly to your scheduling page, website, or reviews—connecting offline engagement with online conversion.
• Trackable and scalable: With LettrLabs’ campaign tracking tools, you can monitor delivery status, scan activity, and campaign results in real time—making it easy to optimize your approach and prove direct mail ROI.

If you're a home service provider looking to drive more leads, stand out from the competition, and run more cost-effective outreach, direct mail remains one of the most powerful tools in your marketing arsenal.

Who Should Use Direct Mail? (Subindustries)

Direct mail marketing is uniquely effective for home services businesses that depend on trust, repeat customers, and strong local visibility. In an industry where word-of-mouth, referrals, and neighborhood reputation drive growth, direct mail helps you get in front of the right homeowners—at the right time.

Whether you specialize in plumbing, roofing, HVAC, landscaping, or electrical work, postcard marketing and handwritten campaigns allow you to stay visible between visits, reach new leads, and prompt action from existing customers.

For companies in the home services industry, where jobs are often high intent and geographically bound, the mailbox offers a direct line to your target audience—one that stands out from saturated inboxes and costly digital ads.

Here’s how different types of home service companies are using direct mail to drive leads, fill their schedules, and increase retention:

HVAC Direct Mail

HVAC companies thrive on timing. When the weather shifts—whether it’s spring tune-ups, summer AC failures, or fall furnace prep—home services businesses in this space need to act fast to stay ahead of seasonal demand. That’s where direct mail services give HVAC pros a major edge.

One of the most effective direct mail campaigns HVAC contractors can run is a radius mailer sent immediately after completing a job. By reaching the entire mail route or targeting just a few blocks, your postcard says: “We just helped your neighbor—need help too?”

This approach builds credibility, shortens the sales cycle, and helps you book jobs before competitors even know there's demand.

Many successful HVAC teams also use handwritten thank-you cards, review request mailers, and upsell follow-ups to drive referrals and expand their customer base.

👉 Learn how to apply these tactics in our article on 10 HVAC Contractor Marketing Strategies
👉 For a deeper look at handwritten outreach, see our HVAC Lead Generation Guide

Roofing Mail Campaigns

Roofing is one of the most time-sensitive verticals in the home services industry—and direct mail thrives in that urgency. When a storm hits, roofers need to reach affected homeowners fast—often before they’ve even had time to search online. That’s exactly where storm-triggered marketing campaigns shine.

With LettrLabs’ automation, roofers can send postcards and handwritten cards to storm-impacted ZIP codes within hours of the weather event. These direct mail services use real-time data to generate a list, trigger the send, and track delivery—all without manual effort. When the message hits the mailbox while homeowners are still looking up at damaged shingles, you're the first name they see.

Adding before-and-after photos, financing options, or repair timelines can build immediate credibility. Pair that with a strong call to action and a QR code that leads to your quote form or reviews page, and you're not just reaching people—you’re driving leads.

These campaigns routinely outperform digital ads and generate a higher customer response rate, especially when paired with follow-up mailers.

👉 Learn how to implement these strategies in our guide on Generating Roofing Leads with Direct Mail
👉 Want a step-by-step breakdown of mailers that convert? This guide to unlocking roof repair leads shows how to turn one storm into a season’s worth of jobs

Plumbing Marketing Postcards

Plumbing services are often urgent—leaks don’t wait. That’s why direct mail campaigns for plumbers work best when they’re quick to launch, hyper-local, and easy to act on.

From emergency pipe repairs to seasonal drain cleanouts, you can send postcards highlighting time-sensitive offers, response availability, and service guarantees. These make for a powerful first impression with new leads—especially when mailed within a tight ZIP radius or to homeowners near a recent job.

After that first job is complete, many home services businesses miss the chance to stay top of mind. But follow-up campaigns to existing customers—such as handwritten thank-you notes or upsell offers for water heaters, filtration systems, or preventative maintenance—can dramatically boost retention and revenue.

LettrLabs makes this easy with tools to segment your mailing list, personalize each direct mail piece, and even trigger cards based on digital actions like quote requests or abandoned form fills through direct mail retargeting.

👉 Want to learn how to execute this? Read our plumber direct mail guide
👉 For a broader game plan, check out these 5 proven plumbing marketing strategies

Landscaping Flyers

Landscaping and lawn care businesses live and die by seasonality—and direct mail marketing helps you stay ahead of each shift. Whether you're promoting spring cleanups, fall aeration, snow removal, or summer lawn maintenance, flyers and postcard marketing campaigns keep your name in front of homeowners when they’re ready to act.

The most successful home service companies in this space use targeted mailing lists to reach specific neighborhoods, property sizes, or even customer income ranges. With LettrLabs, you can customize your campaign by ZIP code, radius, or an uploaded customer list—ensuring you’re only mailing to potential customers who actually need your services.

You can also update each card’s design with seasonally relevant imagery, localized offers, and personal fields like “Hi there, homeowner on Oak Avenue.” These touches boost engagement and improve campaign results without increasing your spend.

Best of all, direct mail offers a cost-effective way to outshine competitors in the mailbox—especially in the spring and fall when digital ad prices spike and inboxes get noisy.

👉 Learn how landscaping businesses use LettrLabs to grow with this direct mail playbook for lawn care customer acquisition

Cleaning Service Mailers

For cleaning services—from residential maid services to carpet cleaning and window washing—postcard marketing can deliver consistent, recurring business when digital channels fall flat. Flyers, folded cards, and handwritten mailers keep your brand top of mind between cleans and help build long-term loyalty.

LettrLabs clients frequently run marketing campaigns for:

• First-time customer discounts
• Seasonal deep cleaning specials
• Referral incentives for neighbors or friends
• Re-engagement offers to existing customers who haven’t booked in 3+ months

With the right mailing list, you can target high-value neighborhoods, renters vs. homeowners, or even new movers settling into homes that need freshening up. These campaigns are highly cost effective, especially compared to paid search and local lead gen sites, which often deliver cold or price-sensitive leads.

To boost your customer response rate, personalize each card with a neighborhood mention or QR code that links directly to your online booking form. For high-value clients, consider sending a thank-you card post-service to prompt reviews and repeat bookings.

👉 See how cleaning pros are winning with direct mail in our Carpet Cleaning Marketing Breakdown

Pest Control Postcards

Pest control companies rely on timing. Whether it’s ants in the spring, mosquitoes in the summer, or rodents in the fall, your marketing needs to hit right as problems emerge. That’s where direct mail campaigns truly shine.

Postcards are perfect for promoting quarterly pest control plans, one-time treatments, or seasonal prevention services. They're fast to deploy, easy to personalize, and deliver real visibility with potential customers—often before those homeowners turn to search ads or online marketplaces.

Smart home services businesses in pest control don’t just use mail once. They layer campaigns to stay top of mind throughout the year—starting with neighborhood-targeted postcards, followed by handwritten review requests or referral offers for satisfied clients.

Even better, LettrLabs allows you to use direct mail retargeting to follow up with website visitors who viewed your pest control page but didn’t book. It’s an easy way to re-engage warm leads with a tangible reminder that sticks around longer than a display ad.

👉 See exactly how it works in our Pest Control Marketing Guide

Electrician Marketing Mail

Electricians face a dual challenge: staying visible in crowded markets and being top of mind when homeowners actually need help. While most marketing campaigns rely on digital ads and local directories, direct mail services give electricians an offline advantage—especially when targeting high-intent neighborhoods or new movers.

Mailers can promote panel upgrades, outlet repairs, EV charger installations, surge protection services, and seasonal inspections. Unlike digital ads, they don’t disappear after a scroll—they sit on countertops with your number and offer front and center.

Many home services businesses are using LettrLabs to send postcards with a simple message and bold call to action like “Book Your Free Safety Check” or “$25 Off Your First Install.” Others follow up digitally by retargeting website visitors who viewed a service page but didn’t convert—triggering an automated handwritten card that revives the lead.

LettrLabs also supports recurring sends to promote seasonal maintenance plans and remind homeowners about upgrades before issues arise. This proactive strategy helps build long-term trust and loyalty in your service area.

👉 Explore how it all works in our Electrician Company Marketing Guide
👉 Need a broader roadmap? See these 7 electrical lead generation strategies

Handyman Service Outreach

Handyman services are built on trust, speed, and local reputation—but without a smart marketing engine, you’re always chasing the next job. Direct mail marketing solves that by helping you stay top of mind in neighborhoods where you’ve already done great work.

LettrLabs makes it easy for solo operators or small teams to send postcards that promote seasonal specials, punch list packages, or maintenance plans. These campaigns can be hyper-targeted using radius mail or targeted mailing lists, helping you fill your calendar without competing on price in crowded lead platforms.

You can also follow up with existing customers using handwritten thank-you cards, simple maintenance reminders, or referral requests. Just one personalized direct mail piece can lead to multiple follow-on jobs—without the cost or hassle of digital ad spend.

And because handyman work tends to be lower-ticket and more frequent than other trades, mailers are especially cost effective when scheduled in a cadence (e.g., every 90 days) to keep your name top of mind.

👉 Learn how to build and automate your outreach in our Handyman Direct Mail Strategy Guide
👉 Looking for inspiration? These Handyman Advertising Ideas include tested headlines, formats, and offer types

Remodeling & Contractor Mailers

Remodelers, general contractors, and specialty trades all face a similar challenge: keeping their pipeline full while standing out in crowded local markets. Direct mail campaigns help by reaching homeowners at the exact moment they’re ready to upgrade, repair, or renovate—without fighting over clicks or competing in over-saturated lead platforms.

With LettrLabs, you can send targeted direct mail postcards that spotlight your niche—whether it’s bathroom remodels, kitchen upgrades, or general home improvements. Smart segmentation allows you to mail by ZIP code, entire mail routes, or even income brackets, helping you reach the right customers with high intent.

For example, if you’re running spring or fall renovation promos, use our storm-triggered or new mover automation tools to time your outreach just right. Add a QR code or custom call to action to push recipients to a landing page, project gallery, or quote request form—bridging online and offline channels for better conversion.

Need inspiration or strategic help? These guides walk through real-world contractor advertising approaches:

• Best Advertising for Contractors
• Leads for Contractor Business
• Marketing Contractors & Home Services
• 10 Proven Strategies to Generate Guaranteed Contractor Leads
• Contractor Marketing 101: A Guide to Growing Your Business Profitably

📬 LettrLabs also supports contractor lead generation through automated direct mail integrations with CRMs, so you can reach both inbound leads and cold prospects with zero manual work.

The Best Campaign Types for Home Services

When it comes to home services direct mail marketing, the biggest wins come from sending the right message at the right time. LettrLabs makes that timing easy with automated triggers, targeted mailing lists, and ZIP code-based outreach—but your results start with choosing the right campaign type.

Here are some of the most effective direct mail campaigns for service businesses:

Radius Mail Campaigns

Send postcards to homes near a recent job site. This “we just worked in your neighborhood” approach builds trust through proximity and social proof, two of the most valuable currencies in local services. It’s consistently one of the highest-ROI campaign strategies for roofers, landscapers, and contractors alike.

With LettrLabs’ Radius Mail tool, you can launch this campaign in minutes using only the job address—no mailing list required.

💡 Learn how to combine Radius Mail with Google Ads to create a cost-effective omnichannel campaign that drives new leads online and offline.

New Mover Outreach

New homeowners are actively searching for local service providers—and often go with the first brand they hear from. That’s why direct mail to new movers performs so well. Send welcome postcards, service bundles, or area-specific promotions to build loyalty from day one.

LettrLabs’ New Mover Automation lets you target weekly mover lists by ZIP code or entire mail routes, with campaigns that run on autopilot.

💡 Want more inspiration? Explore our New Mover Marketing Guide to see what works best by industry.

Storm-Triggered Mailers

For home service companies like roofing, tree removal, and cleanup crews, storm season is peak season. But timing is critical—you need to hit mailboxes within days, not weeks.

LettrLabs' Storm Response Automation makes that easy. Just select the affected area, and we’ll trigger a campaign based on real-time weather data.

💡 Not sure what to send? Use these swipeable Storm Outreach Templates designed specifically for emergency-response mailers.

Website Visitor Retargeting

Some of the best leads are already on your website—but leave without converting. With LeadReveal, you can automatically send handwritten postcards or letters to anonymous visitors who viewed your contact page, maintenance plans, or booking flow but never submitted a form.

It’s a privacy-compliant form of direct mail retargeting, powered by deterministic matching—not cookies or IPs. These campaigns typically deliver a high direct mail ROI, especially for services with longer decision cycles.

💡 Check out these Website Retargeting Templates to match your messaging to page intent.

Seasonal Service Reminders

Use direct mail postcards to remind customers of seasonal services like furnace tune-ups, lawn aeration, or winter roof inspections. Add limited-time offers or booking deadlines to create urgency.

💡 Need ideas? Browse our 100+ Retention Mailer Examples for HVAC, pest control, and more.

Referral & Review Request Campaigns

After a job is completed, send a handwritten thank-you note asking for a referral or online review. You can even include a QR code linking to Google or Yelp. These small gestures help build brand awareness, boost SEO, and increase referral volume—all from one simple postcard.

💡 Try these 25 Review Request Letter Templates that are pre-written and customizable by industry.

Maintenance Plan Reminders

If you offer recurring services—think HVAC inspections or pest prevention—send regular reminders to promote annual or seasonal maintenance plans. It’s one of the best ways to retain existing customers and generate steady revenue year-round.

Upsell or Cross-Sell Campaigns

Use postcard marketing to promote additional services after a job is complete. For example, suggest a whole-home water filtration upgrade after a plumbing repair, or gutter cleaning after a roof inspection. These targeted marketing campaigns increase your average revenue per customer with almost no extra overhead.

💡 For more upsell strategies, visit our Outbound Lead Generation Guide and High-Ticket Sales Playbook.

What to Include in Your Mailer

Whether you're sending postcards, handwritten cards, or self mailers like brochures, a strong creative can make or break your campaign. The best direct mail pieces don’t just look professional—they’re designed to drive leads, improve response rates, and deliver a measurable return.

Every high-performing direct mail marketing campaign for home service companies should include these essential elements:

Clear Offer & Call to Action

Don't make potential customers guess. Lead with a bold, benefit-driven offer like:

• “$89 AC Tune-Up—Limited Time”
• “Free Roof Inspection for [ZIP Code] Homeowners”
• “10% Off Window Cleaning This Month Only”

Pair your offer with a direct, unambiguous call to action that tells people exactly what to do next:

• Call now
• Scan to book
• Visit [yourwebsite].com/schedule
• Text a code for a fast quote

This combination of clarity and urgency is one of the cornerstones of effective direct mail campaigns.

💡 Need ideas for home services? Browse our Direct Mail Campaigns Guide for offer inspiration and CTA examples.

QR Code, Phone, and Website

Your mailer should make it easy for recipients to respond using multiple channels. Some prefer to call, others will scan a QR code, and many will want to visit your website or online scheduler.

Avoid linking to your homepage—send them directly to a page that matches your campaign goals (like a quote form or calendar).

To track campaign results, LettrLabs supports:

• QR codes with UTM parameters
• Promo code tracking
• Matchback reporting and real-time attribution

💡 See how our Tracking & Analytics Dashboard helps you monitor direct mail ROI, conversions, and customer behavior.

Real Photos or Before/After Visuals

Want to build trust fast? Show proof. Before-and-after photos work incredibly well for home services businesses:

• A moldy vent and a clean one
• A cracked driveway and a freshly poured surface
• A weather-worn deck and a power-washed one

📸 Use your own photos—even phone shots are better than stock images. Authenticity feels real and gets results.

💡 Check out our Postcard Marketing Examples for visual inspiration and layout tips.

Personalization Using Variable Data Fields

Direct mail can be just as personal as email—when powered by the right tech.

With LettrLabs, you can personalize your direct mail advertising using merge fields like:

• “Hi [First Name]”
• “Hello, homeowner on [Street Name]”
• “We just completed a job near [ZIP Code]”

You can even swap out images or offers based on location, season, or service type. This makes every direct mail piece feel like it was meant just for them—improving your customer response rate.

💡 Explore our Variable Data Printing (VDP) Overview to learn how to personalize at scale.

Consistent Branding

Your mailer is often the first touchpoint—but it shouldn’t feel disconnected from your other channels. Make sure your:

• Logo is prominent
• Colors match your van or website
• Fonts reflect your brand tone

That consistency helps build brand awareness and reinforces trust, especially when combined with digital marketing or follow-up emails.

💡 For layout and branding tips, read our Direct Mail Design Best Practices.

Best Direct Mail Formats for Home Services

Choosing the right format is just as important as your message. Some campaigns call for speed and simplicity; others require more space to tell your story or build trust visually. Here are the best direct mail formats for home service businesses, and when to use each:

Postcards (4x6, 6x9, or Oversized)

Postcards are the go-to for many direct mail services in the home services space. They’re fast, affordable, and highly visible—ideal for door direct mail campaigns like radius mail, new mover outreach, or urgent storm-triggered promotions.

Larger postcard sizes (like 6x9 or 6x11) stand out in the mailbox and give you more room for powerful visuals—think before-and-after photos, service menus, or multiple offers.

Best for:

• Seasonal promotions
• Radius mail campaigns
• New mover outreach
• Storm-triggered mailers

Include:
✅ QR code linked to a scheduler or service page
✅ Variable text like name, street, or neighborhood
✅ Discount codes for attribution and ROI tracking

💡 Need inspiration? Browse our Postcard Marketing Examples or deep dive into the Printed Postcards Guide to see what works.

Handwritten Cards

Handwritten cards build trust and loyalty in a way few other marketing formats can. They feel personal, thoughtful, and real—which is why they’re so effective for follow-up marketing, referral campaigns, or thank-you mailers. Whether you’re asking for a review, closing a quote, or sending a small gift, handwritten direct mail shows you care.

At LettrLabs, we offer over 60 handwriting styles and support merge fields like:

• Hi [First Name]
• We loved working on [Street Name]
• Thanks for choosing us for your [Service Type]

You can even automate handwritten card campaigns at scale—without ever touching a pen.

Best for:
Thank-you cards, review requests, upsells, handwritten follow-up mail

Add:
Personalization fields, QR codes, referral offers, or links to Google reviews.

💡 Learn more about the Handwritten Mailer Format or explore campaign examples in our Handwritten Card Guide

Trifold Brochures

When you need more space—say, for project galleries, service menus, or detailed offers—trifold brochures strike the perfect balance between professional and approachable. They’re ideal for contractors offering premium service packages, remodeling firms showcasing before-and-after transformations, or B2B partnerships that require more context than a postcard can provide.

Because they’re folded and mailed in an envelope, trifolds feel more intentional than self-mailers—making them a great choice for door direct mail campaigns, nurture sequences, and direct mail services aimed at high-ticket customers.

LettrLabs offers print, fold, insert, and mail—all under one roof—so you can launch polished, cost-effective direct mail campaigns without extra steps.

Best for:
Remodeling, contractor lead generation, premium service packages

Add:
Project photos, bio/about section, pricing tiers, financing options, customer testimonials

💡 Learn how to structure a strong campaign in our Trifold Brochure Guide

Printed Letters in Handwritten Envelopes

Printed letters offer a more formal, detailed way to communicate—perfect when you’re pitching high-ticket services or explaining multi-step offerings. When paired with a handwritten envelope, these mailers combine professionalism with the personal touch of direct mail marketing.

This format is ideal for HVAC contracts, full-home renovations, solar estimates, or multi-service offers that require space to build value. You can even add a second sheet with FAQs, a checklist, or testimonials.

LettrLabs handles everything—from printing and stuffing to tracking and delivery—so you can launch direct mail campaigns with ease.

Best for:
High-ticket service offers, multi-step sales, cross-sell campaigns, estimates

Add:
QR codes, variable data, printed customer reviews, or a comparison chart

💡 Learn more in our Printed Letters Guide

Inserts or Flyers

Inserts and flyers are lightweight, cost-effective direct mail pieces that are perfect for including in shipments, invoices, or as door-to-door leave-behinds. They’re ideal for local promotions, referral contests, or a clear, single call to action—like visiting your website or claiming a seasonal discount.

Because they don’t require envelopes, inserts also make great self-mailers for certain campaigns. LettrLabs offers multiple insert formats, including tear-off options that double as coupons or reply forms.

Best for:
Packaging inserts, community events, local giveaways, leave-behind promos

Add:
QR code, referral code, offer expiration, tracking code for attribution

💡 Want ideas for packaging and leave-behinds? Browse our Packaging Insert Guide

Each format has its strengths—and you don’t need to choose just one. LettrLabs helps you combine direct mail formats within a single campaign, optimizing for campaign goals, list segments, and timing.

💡 Want to explore real examples? Request a Free Sample Pack to see all LettrLabs formats in hand.

Automate It with LettrLabs

Manual outreach doesn’t scale. That’s why the most successful service providers now rely on automated direct mail marketing to drive predictable results. With LettrLabs, you can trigger high-performing direct mail campaigns in real time—no printers, stamps, or spreadsheets required.

LettrLabs offers hands-free direct mail services that work seamlessly with your CRM, website, or booking platform. Whether you're targeting specific neighborhoods, storm-hit areas, or unconverted leads, our automation platform powers smarter, faster direct mail marketing for home services.

Here’s how it works:

Radius Mail Targeting

After every job, send a postcard to 100–500 nearby homes with a “We just worked in your neighborhood” message. LettrLabs automatically generates a list and prints the cards—no address collection required.

This is one of the most cost-effective direct mail marketing strategies for building local trust and social proof.

Ideal for: HVAC, plumbing, pest control, lawn care, roofing
Launch time: Under 5 minutes

💡 Read more in our Radius Mail + Google Ads Strategy Guide

Storm Outreach Automation

When a hail or windstorm hits, LettrLabs instantly identifies the affected homes and sends a campaign. You get maximum visibility when homeowners are urgently seeking help—making it one of the highest-ROI uses of direct mail marketing in the home services industry.

Ideal for: Roofing, window and siding repair, tree services

💡 Swipe examples in our Storm Outreach Templates

New Mover Automation

Welcome new homeowners with timely, personalized mail. LettrLabs’ automation sends direct mail pieces like postcards, handwritten cards, or brochures—triggered weekly by ZIP code.

Ideal for: All home service companies
Formats: Postcards, handwritten cards, brochures

💡 Learn more in our New Mover Direct Mail Guide

Real-Time Targeting Triggers

Use Shopify, Klaviyo, or Zapier to launch direct mail marketing campaigns based on user behavior. Trigger mail when someone visits your booking page, checks your maintenance plan, or abandons a form—without ever submitting it.

Best for: Quote follow-ups, abandoned estimates, loyalty campaigns

💡 Explore integrations on our Automation Page or Integrations Hub

Campaign Performance Dashboard

Every campaign includes full direct mail tracking and analytics—delivery confirmation, scan activity, and matchback reporting. Easily compare performance across formats, offers, and audience segments to improve future direct mail marketing results.

💡 See it in action: Campaign Tracking Dashboard

LettrLabs brings programmatic direct mail services to the home services industry, helping you scale with precision. From door-to-door outreach to CRM-triggered follow-ups, our automation platform makes direct mail marketing as easy as email—without losing the personal touch.

💡 Ready to automate your outreach? Book a Demo to explore pricing and workflows, or Request a Free Sample Pack to see it in hand.

Real-World Results

LettrLabs isn’t just theory—it’s helping home service pros generate real revenue, quickly and predictably. Whether you're in roofing, plumbing, electrical, or another trade, these campaigns prove how direct mail for home services drives serious ROI.

🏠 Roofing – Radius Mail with PeachTree Restorations

PeachTree Restorations ran handwritten cards and Radius Mail postcards near recently completed jobs. By pairing local targeting with trusted creative, they:

• Booked 23 roofing jobs
• Generated $398,000+ in revenue
• Achieved an 11× return on investment
• Still had 52 leads in progress at the time of reporting

👉 See how it worked: Roofing Direct Mail Case Study

💡 Want to try this strategy? Use Radius Mail Automation to send postcards within minutes of job completion.

🌩 Hail Storm Response – With HailTrace + LettrLabs

After major hailstorms, Waddle Exteriors used LettrLabs to send mailers to affected homes using storm-triggered outreach. The results were massive:

• Closed 24 new jobs
• Generated over $342,000 in revenue
• Achieved a 19× ROI
• Spent just $18,203 to earn $342K+

👉 Read the full story: Hail Storm Direct Mail Response Case Study

💡 You can launch storm campaigns like this instantly with Storm Outreach Automation.

🔧 Plumbing & Electrical – Multi-Service Campaign

One contractor offering both plumbing and electrical services used direct mail to cross-sell bundled home packages during a slow season. By sending printed postcards with bundled service offers, they:

• Increased job volume in a down period
• Unlocked higher average order values from existing clients
• Drove repeat business across both services

👉 Explore their approach: Plumbing & Electrical Case Study

💡 Learn more about using direct mail for upsell service mailers or multi-service retention.

These results are only possible because of three things: precise targeting, strong creative, and automated execution. LettrLabs helps you connect all three—without hiring a team or licking a single stamp.

Final Thoughts: A Smarter Way to Market Home Services

If you're still relying on overpriced digital ads or cold calling to fill your pipeline, you're missing out on one of the most powerful tools in your marketing toolbox.

Direct mail for home services isn’t just a “nice-to-have”—it’s a performance channel that drives booked jobs, builds trust, and helps you own your local market. And with LettrLabs, you don’t need to lift a finger to make it work.

Whether you want to send a single campaign or fully automate your outreach across radius targeting, storm triggers, or new movers—we’re ready to help you scale.

📦 Request Your Free Sample Pack
📈 Book a Demo to get strategy advice tailored to your business