Home Services

How Building Social Proof in the Neighborhood Boosted PeachTree Restorations to $398k at an 11x ROI

LettrLabs handwritten direct mail for roofers Radius Mail Delivers 11x ROI through the power of social proof direct mail postcards

Radius Mail Delivers 11x ROI through the power of social proof


Historically, PeachTree Restorations heavily relied on digital advertising to expand their business. However, they encountered difficulties following recent iOS 14 privacy changes, which made attribution more complex. Facing this challenge, PeachTree sought a new solution to maintain their teams at full capacity and turned to LettrLabs for assistance with direct mail strategies.

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PeachTree capitalized on our Radius Mail feature, which targets homeowners near retail job sites with handwritten cards and printed postcards. The aim is to establish social proof by positioning oneself in the neighborhood, piquing the interest of curious neighbors. Currently, the case study is ongoing, with over 60% of leads still open, promising further value.


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PeachTree Restorations unequivocally experienced the tremendous value of LettrLabs' handwritten direct mail through Radius Mail, achieving an 11x ROI and $400k in revenue. To discover more about Radius Mail and how it can benefit your home services business, please contact us for further information!

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