United Comfort Group, a private equity-backed, multi-brand HVAC, and plumbing services portfolio, partnered with LettrLabs to modernize its direct mail across its brands.

Instead of relying on traditional zip-code mailers, UCG used LettrLabs to launch automated, data-driven direct mail campaigns triggered by real customer activity inside ServiceTitan.

The result: faster execution, clearer attribution, and strong early revenue performance.

The Results

Within approximately 30 days of mail delivery, UCG saw:

UCG wanted to prove performance and scale quickly, so these results were measured early in the attribution window, with additional revenue expected as campaigns mature over the typical 90-day attribution period.

The Challenge

Before LettrLabs, UCG’s direct mail strategy looked like many traditional home services programs:

• Manually select zip codes

• Manually send broad monthly mailers

• Wait for results

• Rely on manual reporting and matchbacks

The traditional printed mail campaigns produced about 4x ROAS, but the team lacked the visibility, automation, and speed needed to confidently scale direct mail across multiple brands.

UCG needed a direct mail channel that worked more like digital marketing: automated, trackable, measurable, and easier to optimize.

The Strategy

LettrLabs helped UCG launch a performance-focused direct mail playbook built around highly personalized, automated radius mailers.

Instead of blanketing entire zip codes, UCG mailed nearby homeowners after high-value jobs were completed in the area.

This allowed UCG to:

• Target homes around proven demand

• Launch campaigns based on real job activity

• Track conversions and revenue directly

• Compare campaign performance across brands and markets

• Scale winning plays without rebuilding campaigns from scratch

The initial strategy focused on broad, high-impact campaigns rather than over-segmenting too early. This gave UCG a fast path to meaningful data, early wins, and expansion.

What Made LettrLabs Different

From Traditional Mailers to a Performance Channel

For UCG, LettrLabs helped shift direct mail from a static print tactic into a measurable growth channel.

The difference was not just the mail piece itself. It was the combination of automation, attribution, targeting, and speed.

With early campaigns generating approximately 10x ROAS, UCG now has a repeatable framework for scaling direct mail across its portfolio. They’ve automated their processes while improving their ROAS from 4x to 10x.