Why Retargeting Still Wins

Most of your website visitors won’t convert on the first visit. But that doesn’t mean they’re a lost cause. In fact, they’re your warmest leads—they clicked, scrolled, or browsed for a reason. The challenge? Getting them to come back.

That’s where retargeting campaigns come in. Whether you’re using email retargeting, social media ads, Google Ads, or direct mail, the goal is the same: re-engage people who’ve shown interest, and guide them toward the next step.

When done right, retargeting helps you:

• Recover lost sales
• Improve conversion rates
• Build loyalty with existing customers
• Deliver more relevant messages to your target audience

And the best part? These campaigns are built on behavior your customers have already shown—meaning you’re not guessing. You’re just following up, smarter.

You Got the Click. Now What?

You worked hard to get traffic to your site. But most of it leaves without taking action. Whether they’re checking out a product, browsing your pricing, or hovering over the “Book Now” button—if they don’t convert, your investment in ads, content, and email retargeting tools may never pay off. Retargeting advertising is often a cost-effective way to maximize your reach and re-engage potential customers.

That’s where website retargeting templates come in.

While traditional retargeting ads follow visitors around the web, this guide is about offline retargeting: using highly personalized direct mail to follow up based on the exact page a visitor landed on. Retargeting can be executed across various platforms, including digital channels like Facebook, Google, and LinkedIn, as well as offline methods such as direct mail. It works because it feels different. It’s tangible. It shows effort. And thanks to LettrLabs’ LeadReveal, it’s completely automated.

• You send mail based on page views, scroll depth, UTM parameters, or cart abandonment.
• You can exclude people who convert, thanks to the anti-pixel.
• You can sync your campaigns with Klaviyo, Shopify, or Zapier for omnichannel follow-ups.

Whether you’re running a home services business, an ecommerce store, or a high-ticket B2B funnel, this article will show you what to send, when to send it, and how to make it feel like it was made just for them.

You’ll walk away with:

• 15 proven retargeting templates based on page visit behavior
• Real copy examples to inspire your next retargeting campaign
• Strategic tips to improve conversion rates, click through rates, and increase sales
• Advice on timing, tone, and call to action placement for maximum impact

This isn’t about spamming people with automated emails. It’s about reminding people who’ve shown interest, with messages that feel timely, helpful, and human.

Let’s dive in.

How LeadReveal Works (Without Cookies or Guesswork)

Most retargeting efforts rely on cookies, pixels, or vague third-party data. LeadReveal flips that model—it identifies real people based on behavior, not browser tricks, allowing you to target each user individually for more effective campaigns.

It uses deterministic matching (not IP addresses or cookies) to uncover the names, emails, and mailing addresses of potential customers who visit your website but don’t convert. You’ll know who they are, what page they viewed, and when they visited—without violating privacy standards.

Designed for a post-iOS14, privacy-first world, LeadReveal is 100% compliant with CCPA and U.S. direct mail regulations.

Here’s what makes it different:

• You can trigger retargeting campaigns based on real, trackable behavior.
• Setup is easy through LettrLabs’ built-in Google Tag Manager integration—no dev team needed.
• You can choose exactly when, how often, and to whom you want to send follow-ups.

Users also gain access to detailed analytics and exclusive opportunities for campaign optimization.

Triggers you can use include:

By tracking both prospect visits to your website and prospect searching behavior online, you can set up more precise retargeting triggers based on actions like:

• Visiting a specific product page or service page
• Viewing your pricing or maintenance plan page
• Clicking on a booking calendar but not finishing
• Spending significant time on page or scrolling deeply
• Starting—but not submitting—a lead form
• Clicking on buttons like “Get Quote” or “Compare Plans”
• Arriving from a specific Meta ad using UTM parameters like fbclid or utm_term={{ad.name}}

Worried about mailing someone who ends up converting? Don’t be. The built-in anti-pixel cancels the send if they make a purchase, book a call, or complete the form—so you don’t waste budget or send irrelevant emails or mailers.

This turns your anonymous traffic into a custom audience you can actually reach—with physical, personal, high-performing retargeting.

15 Ready-to-Use Templates Based on Visitor Behavior

Abandoned Cart

Trigger: Visitor adds items to cart but doesn’t complete purchase
Best Format: Handwritten postcard or folded card with a QR code
Recommended Copy:

“You left a few things behind… They’re still here, and they’re still yours. Use code WELCOMEBACK10 at checkout to complete your order before your cart expires.”

Why It Works: Cart abandonment is one of the most profitable opportunities for retargeting campaigns. Abandoned carts represent a significant opportunity for eCommerce businesses to recover potentially lost sales by targeting users who left a few things in their shopping carts without completing the purchase. This template uses urgency, a gentle nudge, and a clear call to action to increase sales from past visitors who’ve already shown purchase intent. It works even better when paired with your abandoned cart email flow.

Best For: Ecommerce stores selling physical products, CPG, apparel, gifts.

Maintenance Plan Page Visit

Trigger: Visitor lands on your service plan or subscription program page but doesn’t enroll
Best Format: Trifold brochure or printed letter in an envelope
Recommended Copy:

“Our customers don’t wait for problems. They prevent them. Join our seasonal maintenance program and save time, money, and last-minute emergencies.”

Why It Works: For home services businesses (HVAC, plumbing, pest control), the maintenance plan is a major conversion milestone. This template reinforces value and trust—especially for website visitors who are browsing long-term solutions but haven’t yet committed.

Best For: Home services (HVAC, electrical, plumbing, roofing)

Product Page Visit

Trigger: Visitor views a product detail page without adding to cart
Best Format: Printed postcard or handwritten card with product photo
Recommended Copy:

“Loved what you saw? So do thousands of others. Our [Product Name] sells fast—use this exclusive offer to grab yours before it’s gone.”

Why It Works: When potential customers view a product but don’t act, a reminder that leans on popularity, scarcity, or customer reviews helps move them down the funnel. This is a perfect spot to use dynamic personalization and mention the previous interactions they had with your site. Including product recommendations based on browsing history, such as suggesting camera accessories or complementary items for a new camera, can further increase engagement and conversions.

Best For: Ecommerce stores, especially high-impulse categories like beauty, fashion, gadgets, or those selling camera accessories or complementary items for a new camera

Category or Collection Page Visit

Trigger: Visitor spends time browsing a specific collection but doesn’t click through to products
Best Format: Bifold mailer or large-format postcard with visual layout
Recommended Copy:

“Still exploring our [Collection Name]? These are the bestsellers our customers can’t get enough of—plus a little something just for you.”

Why It Works: Collection-level traffic indicates interest but possibly some indecision. This template highlights what’s popular and adds a call to action like a discount code or featured product carousel to drive more sales.

Best For: Ecommerce brands with large product catalogs, apparel, accessories, decor

Pricing Page Visit

Trigger: Visitor views the pricing page but doesn’t convert or book
Best Format: Full-page letter in a handwritten envelope
Recommended Copy:

“Considering your options? Here’s what real customers say about choosing [Brand]. Transparent pricing, no surprises—just results.”

Why It Works: The pricing page is a high-intent signal, especially in SaaS or services. This template combines trust signals (reviews, testimonials) with clarity and confidence—perfect for retargeting campaigns that aim to convert fence-sitters with email retargeting and physical follow-ups.

Best For: B2B SaaS, services, consulting, subscription businesses

Booking Calendar Engagement

Trigger: Visitor clicks into your scheduling calendar but doesn’t complete the booking
Best Format: Handwritten card with a QR code that links back to the booking page
Recommended Copy:

“Looks like you were ready to book! We saved your spot—scan this to finish scheduling. Can’t wait to connect.”

Why It Works: This is a classic “almost there” moment. Your retargeting email might not cut through, but a handwritten reminder stands out and makes the process feel human and intentional. It helps recover lost sales and pushes the call to action front and center.

Best For: Home services, demos, coaching, consults, high-ticket sales

Blog or Resource Page Visit

Trigger: Visitor spends time reading your blog or resource guide but doesn’t convert
Best Format: Insert or flat postcard with tip or downloadable offer
Recommended Copy:

“Read our guide on [Topic]? Here’s your next step. We created a checklist to help you put it into action—just for readers like you.”

Why It Works: Readers are often early in the journey. This template builds trust, shows value, and gives your retargeting campaigns a meaningful second touchpoint beyond just sending emails. Great for SEO-fueled traffic looking for more detail.

Best For: Content-rich ecommerce stores, service providers, SaaS companies

Form Started but Not Submitted

Trigger: Visitor begins filling out a form (quote request, lead gen, etc.) but stops partway
Best Format: Folded card or printed letter
Recommended Copy:

“You started reaching out—but didn’t finish. Need help or have questions? Here’s how to connect with us directly.”

Why It Works: This template helps build trust by being proactive. It addresses friction and offers help—perfect for leads you almost captured. Combine with email retargeting tools for multi-touch impact.

Best For: Service providers, B2B companies, high-consideration ecommerce

Contact Page Visit

Trigger: Visitor views your contact page but doesn’t call, email, or submit
Best Format: Handwritten note
Recommended Copy:

“Noticed you were about to reach out. Just wanted to say we’re here to help. Feel free to text, email, or scan this QR code to get started.”

Why It Works: This one is soft-touch and low-pressure—a gentle nudge that shows you're available without being aggressive. It’s especially powerful when you're selling premium services or complex offers that require human connection.

Best For: Legal, financial, trades, high-end product or service brands

Referral or Ambassador Page Visit

Trigger: Visitor explores your referral, rewards, or affiliate program
Best Format: Postcard or branded insert
Recommended Copy:

“Know someone who’d love [Brand]? Share this with them and get rewarded. We’ve made it super easy—your link is inside.”

Why It Works: People love referral perks but often forget to act. This physical reminder reinforces your program and drives actual sharing. Bonus if it includes a QR code tied to their custom audience or tracked affiliate link.

Best For: Ecommerce brands with loyal fans, subscription services, fitness, coaching

Meta Ad Click

Trigger: Visitor arrives from a Meta or Instagram ad (via fbclid or utm_source=facebook)
Best Format: Printed postcard that mirrors the ad’s creative
Recommended Copy:

“You clicked for [Ad Hook]—now let’s make it yours. Use this offer to complete your [purchase or booking].”

Why It Works: When someone clicks a social media ad, they’ve been pre-qualified by Meta’s targeting. This template keeps the experience consistent and feels like an intentional follow-up—ideal for dynamic retargeting ad flows that extend across digital and physical touchpoints.

Best For: Fashion, DTC brands, fitness, lifestyle ecommerce

High Scroll Depth or Time on Page

Trigger: Visitor scrolls 60%+ or spends 2+ minutes on a page without taking action
Best Format: Handwritten postcard with a concise value prop
Recommended Copy:

“You explored, paused, and maybe even considered... Here’s what to do next.”

Why It Works: These visitors are engaged but stuck. This template helps remind users of what they were interested in and gives them a clear call to action. Great for nudging potential customers who need that one last push.

Best For: Long-form product pages, educational offers, expensive services

Product Comparison Page Visit

Trigger: Visitor views your comparison page or toggles between products
Best Format: Printed letter or bifold card with feature overview
Recommended Copy:

“Still comparing options? Here's how [Your Product] stacks up—plus an exclusive offer to help you decide.”

Why It Works: Comparison pages signal high buying intent. This template provides clarity and incentive to act, increasing conversion rates with decision-stage leads who already know your brand.

Best For: SaaS, electronics, supplements, software, services

Repeat Visitors (3+ Sessions)

Trigger: Visitor has returned multiple times over a few days or weeks
Best Format: Handwritten note with friendly tone
Recommended Copy:

“We’ve noticed you’ve been exploring! Here’s something to thank you for your interest—just scan to unlock your offer.”

Why It Works: Frequent visits mean high interest, and direct mail helps build a stronger brand impression. This approach rewards curiosity and acknowledges previous interactions in a personalized, thoughtful way.

Best For: High-AOV ecommerce, subscription products, services

Thank You Page Visit (Post-Download or Signup)

Trigger: Visitor completes a non-purchase action (e.g., guide download, email signup)
Best Format: Welcome postcard or branded insert
Recommended Copy:

“Thanks for downloading [Resource]! We love helping people like you take the next step. Here’s where to go from here…”

Why It Works: This template builds trust and keeps your retargeting email sequence supported with physical touchpoints. It’s also a great opportunity to build loyalty and connect with new customers right after opt-in.

Best For: Lead magnets, B2B onboarding, subscription trials

Retargeting Isn’t Just for New Customers

Most people think of retargeting as a tool to convert new visitors—but it’s just as powerful for engaging your existing customers.

Whether it’s a win-back email, a targeted postcard, or an offer sent after a long period of inactivity, smart retargeting helps you:

• Encourage repeat purchases
• Promote relevant add-ons or upsells
• Launch new products to customers who've already bought
• Reduce cart abandonment with thoughtful reminders

With the right email retargeting tools or direct mail templates, you can deliver relevant emails or postcards that reference previous interactions—like a past order, viewed item, or customer type.

Use your customer data to segment audiences by behavior, then follow up with retargeting campaigns that feel timely, personal, and valuable.

This not only increases customer retention, it helps you build loyalty, generate more sales, and create a brand experience that feels truly one-to-one.

Best Practices for Messaging

Retargeting isn’t just about sending messages—it’s about sending the right message to the right person at the right time. Using effective retargeting email templates is crucial for increasing engagement and conversions. Additionally, knowing the best times to send retargeting emails can maximize impact and ensure your messages are seen. Whether you’re using email retargeting, direct mail, or both, your copy should reflect what the visitor actually did on your site—not just that they were there.

To make your retargeting efforts more effective, follow these proven messaging principles:

Mention the Page Context

If someone visited your pricing page, don’t just say “We noticed you stopped by.” Say:

“Saw you exploring our pricing options—here’s a breakdown to help you choose the right fit.”

This kind of message shows you're paying attention. It increases trust and boosts click through rates, especially when combined with a strong call to action.

Match the Funnel Stage

Not all website visitors are ready to buy. If someone is reading a blog post or resource, they may still be in the research phase. Offering a discount here might feel premature—and could hurt your positioning.

Instead, tailor the message to where they are:

• Top-of-funnel? Share a checklist or guide.
• Mid-funnel? Offer social proof or a limited-time deal.
• Bottom-of-funnel? Reinforce urgency and guarantee clarity around pricing, terms, or value.

Use Dynamic Personalization

The more relevant your message, the more likely people will take the desired action. That’s why personalized retargeting email templates and mailers perform better than generic ones.

Use what you know:

• Mention the product or category they viewed
• Reference the ad or email campaign they clicked from
• Include their first name, location, or service area
• Match the look and tone to the social media ads they interacted with

This turns a cold follow-up into a warm, powerful tool for conversion.

Keep It Short, But Specific

You don’t need long paragraphs. You need clarity and relevance.

Instead of saying:

“We offer high-quality services at competitive prices.”

Say:

“Our [2-Year AC Maintenance Plan] saves homeowners in [City] up to $300/year.”

Be clear, be concrete, and always end with a call to action—whether it’s scanning a QR code, visiting a product page, or replying to a card.

Timing, Frequency & Suppression

Even the best retargeting campaigns fall flat if they hit too late—or too often. To get the most out of your website retargeting templates, you need to think about when you're reaching out, how often, and who you're targeting.

Here’s how to fine-tune your marketing strategy for better results and maximum impact:

Hit the Right Time Frame

The sweet spot for follow-up is 24 to 72 hours after someone visits your site. This is when intent is still fresh, but the distraction of daily life hasn’t fully taken over.

If you wait too long, you risk losing that momentum—especially in industries with short buying cycles or high competition.

Focus on High-Intent Behavior

Not every visitor is worth retargeting. Someone who bounces in 5 seconds? Probably not. But someone who:

• Clicked into your product page
• Scrolled through your services
• Viewed your pricing
• Started a form but didn’t finish

…those are the potential customers you want to reach.

Use your triggers strategically to limit sends to only those most likely to convert. This not only protects your budget—it makes your retargeting efforts feel smarter and more relevant.

Use the Anti-Pixel to Avoid Mistakes

LeadReveal includes a built-in anti-pixel—a safeguard that stops the mailer from sending if a visitor ends up converting online.

That means no awkward double-ups, no wasted spend, and no follow-up that feels off.

Pair Direct Mail with Email Retargeting

Direct mail is powerful, but it gets even stronger when it’s part of a full-funnel retargeting strategy.

Use Klaviyo, email retargeting tools, or automated emails to reinforce your message. Let your mail piece make the emotional connection, and your email templates handle follow-through, reminders, or upsells.

That multi-channel approach can dramatically lift conversion rates—and turn past visitors into paying customers.

LettrLabs Templates That Make It Easy

You don’t need to start from scratch. LettrLabs gives you a full library of retargeting templates designed to match visitor behavior, funnel stage, and intent—so you can focus on results, not guesswork.

Whether you're trying to recover an abandoned cart, follow up with someone who viewed your pricing page, or re-engage a blog reader, there’s a template ready to go.

Built for Real Campaign Goals

Each template is crafted with a specific campaign goal in mind—whether it’s to win back a lost sale, drive a second look at a service, or nurture people who’ve shown interest but haven’t taken the desired action yet. Templates can also be customized to specifically target those who showed interest in particular products or services.

You’ll find:

• Pre-selected mail formats (card, brochure, letter) tailored to the page they visited
• Suggested copy with space for merge tags like name, product, or service
• Matching offers and calls to action that align with visitor intent

Works With the Tools You Already Use

LettrLabs templates are designed to be part of your broader marketing efforts—not siloed from them.

You can:

• Trigger sends via Shopify or Klaviyo flows
• Use Zapier to connect with CRMs, form builders, and more
• Pair each mailer with matching email templates for a complete retargeting campaign

Want to send a postcard 48 hours after cart abandonment, and then follow up with a retargeting email three days later? Easy. The system handles it—so your automated emails and physical mail work in sync.

Because the best email retargeting strategy is the one that doesn’t rely on just email.

Want to See It in Action?

You don’t need to imagine what these retargeting templates might look like. With LettrLabs, you can launch your first campaign in minutes.

Pick a page—abandoned cart, product view, pricing, or anything in between—and set your trigger. We’ll handle the rest: design, print, personalization, and delivery. You’ll see everything in your dashboard, from mail tracking to response data.

Whether you're looking to win back email leads, convert more website visitors, or recover lost sales, this is the tool that turns curiosity into conversions.

👉 Talk to Our Team and start sending retargeting emails and mailers that actually get results.