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Why Robotically Handwritten Postcards Outperform Cheap Postcards for Effective Marketing Outreach

March 5, 2023
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Why Handwritten Postcards Outperform Cheap Postcards for Effective Marketing Outreach

In today's digital age, direct mail marketing is still a powerful tool for businesses to reach out to their target audience. However, not all direct mail is created equal. While cheap printed postcards may seem like a cost-effective solution, they often fail to make an impact and generate a positive return on investment. On the other hand, handwritten postcards have been proven to outperform cheap postcards in terms of effectiveness and ROI. In this blog post, we'll explain why handwritten postcards are the way to go for effective marketing outreach.

The Importance of Personalization in Direct Mail

A. Explanation of personalization and its importance in marketing

Personalization involves tailoring marketing messages and materials to individual customers or target audiences. Personalized marketing has been shown to improve engagement, response rates, and ROI.

B. Comparison between handwritten postcards and cheap printed postcards in terms of personalization

Handwritten postcards are highly personalized, as they are written by hand and can be customized with individual messages, names, and even designs. Cheap printed postcards, on the other hand, are often generic and lack personalization.

C. How personalized handwritten postcards can help businesses stand out from the competition

By providing a personalized touch, businesses can differentiate themselves from competitors and create a stronger connection with their target audience. This can lead to increased brand loyalty and repeat business.

The Power of Handwriting in Direct Mail

A. The psychology behind the power of handwriting in marketing outreach

Handwriting has a personal and emotional appeal that digital or printed materials cannot replicate. It is a unique and authentic way to connect with customers on a deeper level.

B. Comparison between handwritten postcards and cheap printed postcards in terms of handwriting

Handwritten postcards are, by definition, written by hand, while cheap printed postcards lack the authentic handwriting that makes direct mail so powerful.

C. Research studies supporting the effectiveness of handwritten postcards

Research has shown that handwritten postcards have a higher open rate and response rate than cheap printed postcards. In fact, according to a study by the U.S. Postal Service, 84% of people who received a piece of direct mail opened it, and 60% of them went on to make a purchase.

The Benefits of Robotically Handwritten Direct Mail

A. LettrLabs and its robotic handwriting technology

LettrLabs is a marketing company that specializes in personalized direct mail. They have developed their own robotics technology to create robotically handwritten direct mail that is indistinguishable from something a real person would write.

B. How LettrLabs' robotic handwriting technology works

LettrLabs' technology uses real pens to write on paper, allowing for highly personalized and authentic direct mail. The process is efficient and cost-effective, making it a viable option for businesses of all sizes.

C. Comparison between authenticity and effectiveness: robotically handwritten postcards vs cheap printed postcards

LettrLabs' robotically handwritten postcards offer a level of authenticity that cannot be replicated by cheap printed postcards. The personal touch of a handwritten note helps to create a deeper connection with customers and can result in increased engagement and response rates.

Case Studies:

Handwritten Postcards vs. Cheap PostcardsA. Examples of businesses that have used handwritten postcards for marketing outreach and their resultsNumerous businesses have seen success using handwritten postcards for marketing outreach. For example, a luxury car dealership in Florida used LettrLabs' robotically handwritten postcards to follow up with potential customers after test drives. This resulted in a 20% increase in sales.

B. Comparison of the ROI of handwritten postcards and cheap postcards

Studies have shown that handwritten postcards offer a higher ROI than cheap printed postcards. In fact, according to a study by the Direct Marketing Association, the ROI of direct mail is $29 for every $1 spent.

C. Explanation of why handwritten postcards outperform cheap postcards for effective marketing outreach

Handwritten postcards offer a personal touch and emotional appeal that cheap printed postcards cannot match. They also offer a level of authenticity and customization that can make a significant difference in the effectiveness of marketing outreach.

Tips for Effective Handwritten Postcard Marketing Outreach

A. Strategies for creating effective handwritten postcards

Effective handwritten postcards should be personalized, concise, and focused on the customer's needs and interests. They should also include a clear call-to-action.

B. Dos and don'ts of handwritten postcard marketing outreach

Do personalize your postcards, use high-quality paper and pens, and include a clear call-to-action. Don't use generic or impersonal messages, overcrowd the postcard with information, or neglect to follow up with recipients.

C. How to measure the success of your handwritten postcard marketing outreach campaign

Measuring the success of a handwritten postcard campaign involves tracking response rates, conversion rates, and ROI. Businesses can also use A/B testing to compare the effectiveness of different messages and designs.

Conclusion: Get Started With LettrLabs

Handwritten postcards offer a personal touch, emotional appeal, and high ROI that make them a powerful tool for marketing outreach.

Businesses looking to improve their marketing outreach should consider using handwritten postcards to stand out from the competition and create deeper connections with customers.

LettrLabs' robotic handwriting technology offers an efficient and cost-effective solution for personalized direct mail. Businesses can contact LettrLabs to learn more about their services and improve their marketing outreach.

In conclusion, handwritten postcards are a powerful tool for effective marketing outreach. They offer a personal touch and emotional appeal that can help businesses stand out from the competition and generate a higher ROI. LettrLabs' robotic handwriting technology offers a convenient and effective solution for businesses looking to improve their direct mail campaigns. Contact LettrLabs today to learn more about their services and start improving your marketing outreach.

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Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

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