In today’s business world, first impressions are everything. You only have one chance to make a good impression on potential customers, so you need to make sure that your outreach is on point. One way to make your outreach stand out is by using a handwriting machine. But is this really the best option for your business? Let’s take a look at the pros and cons of using a handwriting machine for your business’s outreach.
The Pros of Using a Handwriting Machine for Your Business’s Outreach
There are several benefits to using a handwriting machine for your business’s outreach. It personalizes your outreach. A handwritten note shows that you took the time to write it specifically for the person you are sending it to. This personal touch can go a long way in making a good first impression. Outside of that handling the operation in house allows you to own all aspects of the operation, but it also means you need to take on expensive handwriting leases, pay operators, and deal with machine downtime and software bugs. Anyone who's owned an expensive printer understands the headache of getting high tech equipment serviced can be.
Cons of Using a Handwriting Machine
Given the advances in robotics and the options on the market the cost benefit analysis of owning a handwriting machine just doesn't add up. Alternatively LettrLabs can mail handwritten cards and envelopes with first class postage for less than $1.60 each. Given first class postage is now $0.60 that's less than $1 per fully handwritten card and envelope. Additionally, when you consider you still need to hand stuff each envelope the financial benefits don't make sense.
Benefits of Outsourcing Your Handwritten Direct Mail to LettrLabs
You'll save money! Forget the expensive handwriting machine leases and order what you need. We even offer discounted subscription programs giving you the most affordable prices on the market. Outside of this we even offer nonprofit pricing to fit any budget. When all costs are considered you'll spend considerably more to acquire the equipment, inventory, and people power to support this new outreach.
We take care of everything for you. All you have to do is provide us with the list of recipients and the message you would like to send, and our team of robots will take care of the rest. We will even address the envelopes and affix a first class stamp to each card. If you don't know who to target we specialize in creating custom lists based on the most advanced demographic and consumer spending data available.
Your message will be written in a beautiful handwriting style of your chose. With over 60 handwriting styles to choose from there's no end to the variations you can choose. Additionally, not only that, but we've specially designed out handwriting styles to include dozes of different variations, ensuing your recipient never knows that your card wasn't written by you personally.
Our services are very affordable, especially when compared to the cost of doing it yourself or hiring someone to do it for you. Our handwritten cards can be as low as $1.25 each and our handwritten post cards for less than $1 each including postage! We're by far the industry leader on affordable prices and even have special nonprofit pricing!
Handwritten direct mail has been shown to be more effective than traditional mass-mailed marketing materials, so you can be confident that your investment will pay off! On average our response rates range from 3% to 15%+ depending on the industry and product being sold. Nonprofits experience the highest lift of higher donation rates in addition to elevated donation levels as well.
LettrLabs Handwritten Direct Mail is a Better Long Term Solution
As you can see, there are both pros and cons to using a handwriting machine for your business’s outreach efforts. Ultimately, the decision of whether or not to use one comes down to what is best for your particular business. If you have the budget for it and you think you'd like to add the production capabilities in house, then go ahead and give it a try! However, if you'd like to learn more about what LettrLabs can offer contract us today for a brief demo or request a free sample to get started!
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