Business

Ditch Postcard Mania and Get 5x the Conversions With Personalized Handwritten Post Cards

November 22, 2022
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There's something about a handwritten post card that just feels personal. Maybe it's the care taken in selecting the perfect card or writing a thoughtful message, but whatever it is, there's no doubt that post cards have a special appeal. And for businesses, that appeal can be translate into increased customer loyalty and reduced acquisition costs. In this article we'll review why you should ditch Postcard Mania's printed post cards and look to LettrLabs handwritten post cards for 5x to 10x the conversions!

Higher conversions because they stand out

Studies have shown that handwritten postcards have a significantly higher response rate than printed postcards. That's because they stand out in a mailbox - there's just something about receiving a handwritten note that makes people take notice. At LettrLabs, we know the importance of standing out and we focus on creating unique, personalized postcards that are sure to grab attention. Typically our average response rates range from 3% to 5%, but we've had campaigns that deliver 7%+. Every post card is written with a real pen, and include a live stamp, so you recipient will think it came directly from you.

Increased customer loyalty

In addition to increased response rates, handwritten postcards also create more loyal customers. People appreciate the personal touch that a handwritten note brings, and they're likely to be more likely to do business with you in the future. Additionally, handwritten postcards can help build customer relationships and remind customers about your business.

Reduced acquisition costs

Not only do handwritten postcards have higher response rates and create more loyal customers, but they're also less expensive to produce than printed postcards. At LettrLabs, we offer low minimum quantities and affordable prices, so you can get the most for your money.

improve response rates with a personalized message

Segmenting your contacts is a great way to improve response rates with a personalized message. When you address each contact by name and include a personal message that is specific to them, they will feel appreciated and more likely to act on your request. At LettrLabs, we make it easy to personalize your postcards with our built-in contact segmentation tool. You can easily create different messages for different groups of customers, or import your existing customer list for easy segmentation. This ensures that each contact receives the most relevant and tailored message possible, increasing the chances that they will respond positively.

High Quality Printing + A Personalized Message Written by Pen

Here at LettrLabs, we focus on high quality printing and a personalized message written pen. Every post card is written with a real pen, and include a live stamp, so you recipient will think it came directly from you. We know the importance of standing out and we focus on creating unique, personalized postcards that are sure to grab attention.

The cost will surprise you

At LettrLabs, we focus on creating unique, personalized postcards that are sure to grab attention. Our handwritten postcards have a 500% higher conversion rates for only 50% more than printed post cards. So if you're looking to increase your response rates, build customer loyalty, and reduce acquisition costs. Stop following the crowd and stand out to deliver the best results possible! Request a free sample today to get started!

Boost Your Response Rates With an Untapped Marketing Channel

Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

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