Ecommerce Winback Mailer Examples: Copy & Formats You Can Steal

Winning back lapsed customers isn’t just smart—it’s essential for ecommerce growth. While most brands focus all their energy on new customer acquisition, savvy marketers know that re-engaging customers who’ve purchased before can be far more profitable.

In fact, customer retention costs up to 5× less than acquisition, and inactive customers are more likely to convert than first-time buyers—especially if you reach out with the right message, at the right time, and through the right channel. Win-back campaigns are also highly effective for re-engaging the inactive subscriber segment, helping to revive interest and loyalty.

That’s where ecommerce winback mailer examples come in.

Unlike digital-only campaigns that get buried in crowded inboxes, direct mail win back campaigns feel tangible, personalized, and hard to ignore. Whether you’re using a handwritten postcard, a bold oversized mailer, or a curated product insert, the right piece of mail can remind customers why they loved your brand in the first place—and encourage them to come back.

In this article, we’ll share real win back mailer examples organized by product category. For each one, you’ll get:

• Copy templates you can steal and adapt
• Design + format recommendations
• Proven offers and CTAs that get results
• Insights into why the campaign worked

Whether you’re in beauty, home goods, tech, or pet care, this is your swipe file for creating a successful win back  direct mailer and campaign that bring customers back—and boost your bottom line.

🧠 What Makes a Winback Campaign Work

The best win back campaigns don’t rely on luck—they’re carefully timed, well-targeted, and emotionally compelling. Whether you’re sending a postcard or a full letter package, the goal is simple: remind customers why they chose you in the first place, and give them a reason to come back. Crafting an engaging subject line is essential, as it serves as the first point of contact and can significantly increase open rates for your win back emails. Additionally, understanding your product's sales cycle is crucial for determining the optimal timing to send win back communications, ensuring your message reaches customers when they're most likely to re-engage.

🎯 Targeting Inactive Customers: The Right Audience

Effective win back email campaigns and mailers start with identifying your inactive customers. These are customers who've made at least one purchase but haven't returned within a specific timeframe. Defining when a customer is considered customer inactive depends on your industry—often 30, 60, or 90+ days based on your product’s purchase cycle.

Not every disengaged customer is the same. Some may have lost interest, some may just need a nudge. That’s why a strong win back email segmentation strategy helps—look at purchase history, order frequency, average order value, or loyalty tier to decide how and when to reach out.

🔁 The Ideal Win Back Flow

A typical win back email flow—often referred to as a win back series—follows 3–4 stages and typically involves multiple touchpoints to re-engage inactive customers. While email allows for rapid follow-ups, direct mail can powerfully reinforce this journey through tactile, high-impact touchpoints:

1. Soft Reminder→ “We miss you, [Name]” Gently re-introduce the brand with a personalized message, possibly a visual or product they bought before.
2. Value Reframe→ “Here’s what’s new since your last order” Share product launches, upgrades, or trending items to reignite curiosity. Subsequent messages in the sequence can reinforce the initial offer or provide additional incentives.
3. Incentive→ “Take 20% off your next order” Use a discount code, free gift, or loyalty points to encourage action.
4. Final Call→ “Still interested? Your offer expires in 48 hours” Build urgency with a clear call to action, and signal that this is the last chance.

This full win back flow can be executed over a few weeks—or triggered automatically using tools like LettrLabs.

✉️ Why Direct Mail Delivers

While win back email strategies are useful, direct mail adds something digital can’t:

• Tangibility – Holding a card or letter feels more real than reading yet another email
• Personalization – Handwritten messages or custom QR codes create a 1:1 feel
• Storytelling Space – A mailer gives room to show lifestyle visuals, brand values, and product benefits in a way a short email never can

Even better? A physical mailer isn’t bound by spam folders, algorithm changes, or ad fatigue. It shows up in a space where customers decide what to engage with—on their terms.

✅ Best Practices for Direct Mail Winbacks

Even the most beautifully designed ecommerce winback mailer won’t perform if it’s sent to the wrong person—or includes the wrong message. The most successful win back campaigns are data-driven, personalized, and built for real-world behavior. Leveraging marketing automation allows you to trigger and personalize win back mailers based on customer actions, increasing the chances of re-engagement.

Here are the best practices to keep your win back flow sharp, strategic, and effective:

Using win back automation can further streamline your process, making it easier to test, optimize, and improve the effectiveness of your campaigns.

🎯 Segment Smartly

Not all inactive customers are the same. A one-time buyer who ghosted after a sale deserves different messaging than a loyal customer who’s suddenly gone quiet. Avoid sending the same win back mailer to every segment; instead, tailor your content and offers to match each group’s behavior and preferences. Start by segmenting based on:

• Time since last purchase (e.g. 30, 60, 90+ days)
• Order count (first-time vs. repeat customers)
• Product category or brand
• Order size or lifetime value

Good segmentation allows you to re engage inactive customers with relevant timing and tone—without burning out your list or wasting postage.

💬 Personalize It

A personalized message is what turns a generic promotion into a real connection. You don’t need full-on 1:1 handwriting (though LettrLabs offers that)—but at minimum, aim to:

• Use the customer’s name
• Reference a past product they purchased
• Mention their loyalty status if relevant (“You’ve been with us since 2022!”)
• Highlight the key benefits of your product that matter most to the customer

This level of personalization encourages customers to feel seen—and to see your brand as more than just another business.

🎁 Offer Selectively

You don’t always need a discount code to win someone back—but it helps. The trick is using the right win back email strategies in your mailer:

• Exclusive discounts for lapsed customers
• A free gift with next order
• Early access to new collections
• Loyalty points to re-activate an account

Providing an incentive to re engage, such as a special offer or reward, can significantly increase response rates from inactive customers.

Make sure the offer feels special, time-sensitive, and tied to their customer lifetime value.

🧠 Design to Convert

Your direct mail should never feel like junk. Make it clear, compelling, and conversion-focused. Some proven design tactics:

• Big headline or offer above the fold
• Bold, visible call to action (QR code, custom URL, or coupon code)
• Use of a real stamp and handwritten envelope (boosts open rates)
• Premium textures or cardstock for high-end brands
• Clear product visuals or a quick benefit breakdown

If you’re sending a customer win back mailer, these same principles apply: keep it skimmable, visual, and to the point. Additionally, a compelling headline—personalized, urgent, or incentive-driven—can significantly increase re-engagement.

🔁 Combine Channels

Direct mail is powerful on its own—but it works even better when combined with digital follow-ups. LettrLabs allows you to:

• Trigger a postcard after a customer ignores a re engagement email
• Launch a handwritten card after a user clicks but doesn’t purchase
• Sync with Shopify, Klaviyo, or Zapier to automate your win back flow with physical mailers

A smart win back strategy isn’t about picking one channel—it’s about creating a coordinated, multi-touch experience that feels natural to the buyer.

Insights gained from these multi-channel win back efforts can also help shape and improve your future campaigns.

💌 Winback Mailer Examples by Product Category

Whether you’re selling serums or sneakers, these ecommerce winback mailer examples are designed to re engage inactive customers with offers, copy, and visuals that work. This section includes win back email examples for inspiration, showcasing different approaches to help you build successful campaigns. Each example includes the format, the message, and why it’s effective—so you can swipe, adapt, and send.

🧴 1. Beauty & Skincare

✉️ Skincare Subscription Cancel-Back Letter

Format: Handwritten card in envelope

Use Case: Customer canceled skincare subscription box 30–60 days ago

Message:

“Your glow-up’s on pause 😔 We noticed you canceled your last box—and that’s totally okay. But just so you know, your custom skincare blend is still here, waiting to come back. And your 15% loyalty discount still applies for the next 5 days.” Offer: 15% discount code + option to restart with one-click QR Why It Works:Uses personalized message with a gentle tone and a discount code to reduce friction. Feels more human than a typical win back email template and repositions the brand as supportive, not pushy. This approach is especially effective for subscription box services, helping to re-engage customers who have canceled and encouraging them to resubscribe.

📬 Haircare Winback Postcard with Visuals

Format: 6×9 printed postcard (front: visual, back: message)
Use Case: Customer bought hair treatment kit 90 days ago
Message:

Front: Side-by-side visual of “3 weeks in” hair transformation
Back: “Your next hair goal starts now. Don’t let your progress fade. Order by Sunday and get a free treatment mask on us.”
Offer: Free gift + reorder QR
Why It Works:
Combines visual social proof with a time-sensitive call to action. The free gift reinforces value without relying on discounts—ideal for re-engaging customers who purchase frequently.

💌 Fragrance Reactivation with Scent Card Insert

Format: Bifold card with scent strip insert
Use Case: Customer hasn’t returned in 6+ months
Message:

“Still your scent. Still your vibe.
We’ve bottled up your signature fragrance and included a little reminder. Come back and get 20% off your favorite.”
Offer: 20% off + tactile scent experience
Why It Works:
Highly sensory. Physical scent trigger taps into emotional memory, which makes it more impactful than even the most clever win back email subject lines. Great for high-end or luxury brands.

👗 2. Apparel & Accessories

✉️ “We Saved Your Size” Card

Format: Handwritten postcard
Use Case: Customer viewed or bought an item but didn’t return
Message:

“We don’t mean to sound desperate—but your size in that [Product Name] is almost gone. So we saved one just in case. Here’s 10% off to make it yours (before someone else grabs it).”
Offer: 10% discount code + urgency framing
Why It Works:
This win back messaging leans into scarcity + humor. Feels like a personalized reminder from a friend, not a brand.

🧾 Seasonal Drop Postcard

Format: 6x11 printed postcard
Use Case: Lapsed fashion shopper who hasn’t browsed recently
Message:

“New Season, New Styles
We curated a few pieces we know you’ll love, based on your last order. Tap to see what’s new—and take 15% off anything in your size.”
Offer: 15% off + personalized collection
Why It Works:
Taps into win back email strategies (behavioral triggers, past purchases) and pairs them with visual mail. The large format allows you to show full outfits and a clean call to action.

💌 Exclusive Loyalty Letter in Envelope

Format: Premium printed letter in #10 envelope with real stamp
Use Case: High-spending customer went inactive
Message:

“You’re one of our top 1%. That’s why we wanted to reach out directly.
Our loyalty members are getting first access to our new capsule collection—plus a private 20% off code just for you.”
Offer: VIP-only discount + early access
Why It Works:
This speaks directly to repeat customers who expect elevated experiences. High-value format, loyal customer framing, and real personalization help reduce customer churn.

💊 3. Health & Wellness (Supplements, Fitness)

🧾 Reminder Mailer Timed with Repurchase Cycle

Format: 4x6 printed postcard
Use Case: Customer’s supplement supply estimated to have run out (30-day bottle)
Message:

“Feeling good? Let’s keep it that way.
Your last order of [Product] likely ran out—ready for a refill? Reorder today and get free expedited shipping, on us.”
Offer: Free shipping incentive
Why It Works:
Time-based targeting turns direct mail into a follow up email alternative that feels caring, not salesy. Ideal for replenishable products with regular cycles. It also helps win back inactive customers before they churn.

💬 Bi-Fold Card with Motivational Message + Refills

Format: Handwritten-style bi-fold card
Use Case: Fitness or supplement buyer went inactive for 60+ days
Message:

“Consistency builds champions.
We saw you were crushing it with [Product]—don’t lose your momentum now. Here’s 20% off your next order to keep you moving forward.”
Offer: 20% discount code
Why It Works:
This approach uses re engagement email psychology (motivation, identity, self-improvement) but delivers it physically—much harder to ignore or delete. Especially effective with disengaged customers in the wellness space.

🧠 Wellness Tips + Reactivation Coupon

Format: Printed insert or mini zine
Use Case: Former buyer of wellness products (CBD, greens, adaptogens)
Message:

“3 Small Habits = Big Energy Boost”
Includes wellness tips + callout box:
“Return to your routine with 10% off. Your code: RESET10”
Offer: 10% discount + educational value
Why It Works:
Combines content and commerce—ideal for email marketing strategies that focus on education, but more memorable in printed form. Adds value, not just promotion.

🛋️ 4. Home Goods & Decor

🖼️ Lifestyle Postcard with Customer Use Photos

Format: Oversized 6×9 printed postcard
Use Case: Buyer of furniture or home accents hasn’t reordered
Message:

“See how others styled it.”
Front: UGC photos of the same product in customer homes
Back: “Your space deserves the finishing touch. Come back this week and take 15% off any item in the [Product Category].”
Offer: 15% off + inspiration
Why It Works:
Uses social proof and visuals to remind customers how good the product looked—and shows what they’re missing. Emotional + aesthetic winback.

💌 VIP Reactivation Letter Offering Early Access

Format: Premium letter in envelope with name personalization
Use Case: High-spend customer hasn’t visited in 90+ days
Message:

“You helped shape our newest collection. Now, get early access before it drops.
Log in with your VIP code to see what’s coming—and enjoy $25 off your next order.”
Offer: Early access + fixed dollar discount
Why It Works:
Makes repeat customers feel like insiders. This customer win back email strategy, repurposed in print, is ideal for brands with seasonal or limited collections.

🍫 5. Food & Beverage

📝 “We Saved Your Flavor” Handwritten Postcard

Format: Handwritten-style postcard
Use Case: DTC snack or coffee brand with product variants
Message:

“Still craving [Flavor Name]? So are we.
We saved your favorite—because we noticed you haven’t stocked up in a while. Enjoy 10% off before it sells out.”
Offer: 10% discount code
Why It Works:
Feels personalized and nostalgic. Mentions customers who’ve bought before, and highlights urgency without pushing. Perfect for win back messaging that feels kind, not pushy.

📬 Referral + Discount Combo Card

Format: 5x7 printed mailer
Use Case: Lapsed customer who had a great first experience
Message:

“Share the flavor. Share the discount.
Get $5 off your next order—and your friend gets $5 too. Scan the code to send a tasty gift.”
Offer: Give $5 / Get $5
Why It Works:
Uses social currency and referral psychology to both win back inactive customers and attract new ones. Great for building customer loyalty through sharing.

🍬 Loyalty Insert Offering Surprise Snack

Format: Small product insert or perforated card
Use Case: Former subscriber or multi-time buyer
Message:

“A sweet thank-you.
As a repeat buyer, your next box includes a surprise snack—on the house. No code needed. Just come back.”
Offer: Surprise free gift
Why It Works:
Delivers on customer lifetime value and delight. Reinforces your brand’s thoughtfulness and encourages customers to return without needing a big promo.

🐶 6. Pet Products

🎂 Birthday-Themed Mailer for Pet

Format: 5×7 printed postcard
Use Case: Lapsed customer with pet info on file
Message:

“It’s [Pet’s Name]’s birthday! 🎉
We’re celebrating with treats, belly rubs, and 15% off your next order—because being a good human deserves a reward, too.”
Offer: Birthday-themed 15% discount code
Why It Works:
Emotion-driven personalization at its best. Even inactive subscribers will feel the urge to engage when it’s their pet’s special day. Great way to re-engage with disengaged customers in a warm, non-salesy way.

✍️ Handwritten Thank-You with Reorder Prompt

Format: Handwritten flat card + envelope
Use Case: Customer bought consumables (e.g. treats, food, grooming items)
Message:

“Thank you again for your order—we hope [Pet’s Name] loved it!
If you’re running low, here’s 10% off your next bundle. Use code: FETCH10”
Offer: 10% discount code
Why It Works:
Feels like a follow up email, but better—personal, tactile, and built for repeat customers. A light-touch reminder to send a win back before customer churn sets in.

🧾 Insert Offering 10% Off Pet Care Bundle

Format: Perforated product insert
Use Case: Lapsed buyer of one product, unaware of bundles
Message:

“Bundle up for better care.
Add [Product B] to your routine and get 10% off the full pet care kit.”
Offer: Bundle discount + QR code
Why It Works:
Turns a standard re engagement email concept (upsell/cross-sell) into a physical reminder. Drives higher customer lifetime value while winning back those who’ve gone quiet.

🎧 7. Tech & Gadgets

⚙️ “Upgrade Available” Tech Card with QR Scan

Format: Sleek, matte tech-style postcard
Use Case: Lapsed customer with an outdated model
Message:

“Meet your next upgrade.
The [New Product] is here—and we’ve reserved one just for you. Scan the code to get 20% off, only through this mailer.”
Offer: 20% discount + exclusive upgrade URL
Why It Works:
This win back campaign feels exclusive, modern, and device-relevant. QR code CTA mirrors digital UX while still standing out in physical space.

📬 Large-Format Glossy Postcard Showing Product In Use

Format: 6×11 postcard with full-bleed image
Use Case: Product with aspirational use case (e.g., headphones, drones, smart home)
Message:

Front: Gorgeous image of product in lifestyle setting
Back: “Imagine the upgrade.
Come back now for 10% off—and we’ll ship it free, too.”
Offer: Discount + free shipping
Why It Works:
Leverages visual social proof and clear call to action. Shows the benefit, not just the product. A great example of win back email strategies made better in print.

💬 Feedback Request with Gift Card Incentive

Format: Folded card with prepaid reply insert or QR
Use Case: Customer dropped off after one order
Message:

“Can we ask a favor?
Tell us why you left—and get a $5 credit, whether you come back or not. Your input helps us improve.”
Offer: $5 gift card / store credit
Why It Works:
Engages even lost customers who might not buy again. Pulls in feedback survey data while reactivating with a non-pushy, respectful ask.

📦 8. Subscription Boxes

Win back mailers are especially effective for the subscription box model, where customer retention is crucial. These campaigns can highlight next month's box to entice former subscribers to re-engage and resubscribe.

📮 Lapsed Subscription: “Miss Your Surprise?” Postcard

Format: Handwritten-style postcard
Use Case: Customer canceled box subscription
Message:

“We saved a box just in case…
Your next [Box Name] is ready and waiting. Reactivate today and we’ll give you $10 off—because we miss surprising you.”
Offer: $10 off first renewal
Why It Works:
Emotion + habit + surprise = powerful win back messaging. This one mirrors a classic customer win back email, but with higher attention-grabbing value.

🧾 Re-Engagement Trifold Showcasing Recent Boxes

Format: Printed trifold mailer
Use Case: Canceled or skipped multiple boxes
Message:

“Here’s what you’ve missed.
[Image panel of recent boxes]
Ready to come back? Get 20% off your next box.”
Offer: 20% off renewal
Why It Works:
Visually immersive. Shows off product curation while tapping into FOMO and lost interest triggers. Acts as a mini-catalog to re engage inactive customers.

✍️ Handwritten Card Offering $5 Off Next Renewal

Format: Handwritten card + envelope
Use Case: Customer paused their plan (soft churn)
Message:

“We loved having you.
Let’s keep the good thing going—with $5 off your next box. Use code: COMEBACK5”
Offer: Fixed dollar discount
Why It Works:
Simple, warm, and highly personalized. A great example of winning back a customer with a low-friction nudge—and no pressure.

🧴 9. CPG & Household Essentials

CPG & Household Essentials

For CPG and household essentials, a smooth delivery process is crucial, as delays or issues can negatively impact customer retention and the effectiveness of win back mailers.

📬 “Running Low?” Reorder Postcard

Format: 4×6 printed postcard
Use Case: Customer bought replenishable item (cleaning, pantry, hygiene) ~30 days ago
Message:

“Running low? We’ve got your shelf restock covered.
Reorder now and get 15% off + free shipping. You’re just a scan away.”
Offer: Discount + free shipping
Why It Works:
This is your classic win back email flow made tangible—time-based targeting that feels helpful, not salesy. Perfect for inactive customers in fast-moving categories.

✉️ BOGO Mailer for Cleaning or Pantry Items

Format: Folded card with coupon tear-off
Use Case: Reactivating occasional shoppers who buy multiples
Message:

“Clean up with this deal.
Buy one [Product Name], get one free—no coupon needed. Just reorder and we’ll do the rest.”
Offer: BOGO
Why It Works:
Simple math. Encourages a repeat purchase while moving inventory. Feels generous and rewards those who’ve purchased before.

🍳 Insert with Recipe or Tips + Discount QR

Format: Perforated product insert
Use Case: Household consumables, food items, or wellness products
Message:

“Try this: 3-ingredient cleaner you can make at home. Want more tips like this? Scan for a 10% discount and DIY bundle.” Offer: Discount QR code + content value
Why It Works:
Blends content marketing and commerce. Appeals to customer loyalty by providing utility, not just a promotion. The monetary value of the discount can further incentivize reactivation by making the offer more attractive to customers.

💎 10. Luxury & High-End Retail

✍️ Handwritten Note in Premium Envelope

Format: Textured paper card in branded envelope
Use Case: High-spend client inactive for 60–90 days
Message:

“We’ve missed you. Truly.
This note isn’t about a discount—it’s about appreciation. And we’d love to welcome you back when the time is right.”
Offer: No discount, just open invitation
Why It Works:
This format focuses on customer loyalty, not urgency. Luxury audiences often respond better to personalized messaging over promotions. Tactile quality = brand equity.

⏳ Limited-Time VIP Reactivation Offer

Format: Heavy cardstock letter in envelope
Use Case: Lapsed VIP customers
Message:

“Private Invitation: Reactivate your account by [date] and receive $100 off your next luxury piece.”
Offer: Fixed amount, VIP only
Why It Works:
Frames the win back email strategy in a premium way. Scarcity + status makes this highly effective for customer win back in high-value segments.

🖤 Black-on-Black Embossed Postcard

Format: 6×9 postcard, matte black with embossed gloss
Use Case: High-end fashion or accessories buyer, inactive
Message:

Front (no text): Subtle logo emboss
Back: “Reintroduce yourself to style. Scan to unlock your exclusive offer.”
Offer: Hidden offer via QR
Why It Works:
Minimalism = intrigue. This is a win back campaign that works via aesthetic seduction, not overt promotion. Ideal for disengaged customers who still admire the brand.

🍼 11. Kids & Baby

🎯 Milestone-Themed Mailer

Format: Bi-fold milestone card
Use Case: Buyer of age-specific product (e.g., 3-month toy or bottle)
Message:

“You were here at 3 months…
Ready for 6? Our milestone bundle grows with your little one—take 10% off today.”
Offer: 10% off age-up bundle
Why It Works:
Perfectly timed, emotionally resonant. Speaks to customers who've gone silent but are still in your lifecycle window.

🐣 Soft-Touch Card with Mom-Focused CTA

Format: Velvet-touch square card
Use Case: Lifestyle baby brand
Message:

“We see you, mama.
Raising a tiny human is no joke. Here’s $5 off your next self-care pick-me-up—because you deserve it.”
Offer: $5 off + emotional recognition
Why It Works:
A re engagement email can say this, but a soft-touch card feels like a gift. Empathy drives winning back emotionally invested buyers.

🎁 Gift Guide Insert with Bundle Deal

Format: Mini catalog insert
Use Case: Lapsed shopper before gifting season
Message:

“Back by popular demand: Our holiday bundles.
Thoughtfully packaged, mom-tested, and baby-approved. Enjoy 15% off any bundle before [date].”
Offer: Seasonal discount
Why It Works:
Gift-oriented content plus urgency. Highlights other customers buying for the same age group, subtly building social proof.

✨ How to Choose the Right Format

You’ve got the offer. You’ve got the message. Now comes one of the most overlooked parts of any win back campaign: choosing the right direct mail format.

Different mailers have different strengths—and the wrong one can tank even the best copy. When selecting your format, consider including a clear opt out option in your mailers to respect customer preferences and give recipients control over future communications. Below, we’ll break down how to match your format to your budget, brand, and audience.

📬 Postcards

Best for: Fast, visual reminders
Examples: Discount follow-ups, product image-based win back email templates, back-in-stock notices
Why choose it:

• Low-cost production
• Great visual space on both sides
• Works well without an envelope (less friction)
• Can include QR code, discount code, or short URL
  LettrLabs Tip: Ideal for inactive customers who need a nudge. Pairs well with digital retargeting.

📖 Bifold or Folded Cards

Best for: Storytelling, curated collections, product bundles
Examples: Seasonal drops, milestone re-engagement, motivational wellness messaging
Why choose it:

• More copy space and design flexibility
• Ideal for mid-tier budgets
• Good middle ground between postcard and full letter
• Can include personalized message, QR, and inserts
  LettrLabs Tip: Bifolds work great for re engaging customers with emotional or high-touch messaging (like baby, wellness, or gifting categories).

✉️ Full Letters (A4 in a Handwritten Envelope)

Best for: High-value buyers, VIP reactivation, premium messaging
Examples: Loyalty-based win back flow, cancel-back messages, longform education
Why choose it:

• Feels formal and intentional
• Envelope allows for real stamp and added privacy
• Supports deeper storytelling
• Perfect for segmented win back email sequences converted into physical form
  LettrLabs Tip: Let your letter “speak” like it’s from a real person. This format is a natural home for personalized win back mailer strategies—delivered in a way they’ll actually open.

🧾 Inserts (Perforated, Product-Based, or Educational)

Best for: Existing buyers who haven’t returned
Examples: Upsell offers, loyalty bonuses, email template references, content-driven bundles
Why choose it:

• Low-cost addition to any package
• Fits easily into shipped boxes
• Works for both re engagement email follow-ups and triggered automations
  LettrLabs Tip: Perfect way to send a win back to someone already touching your brand—like in packaging or alongside a reorder.

🖊️ Why Handwritten Cards Outperform Standard Print in Winbacks

If you're serious about winning back your customers, nothing feels more personal than handwriting. LettrLabs offers handwritten cards that can be triggered automatically and customized at scale.

• 60+ handwriting styles
• Variable data (name, product, behavior)
• Envelope + stamp option for higher open rate
• Performs up to 263% better than printed-only mailers

Handwriting adds warmth and memory to the win back flow—turning your message into something that feels human.

📊 Measuring Your Win Back Campaign

You can’t optimize what you don’t track. Whether you’re running a digital win back email campaign or a physical mailer, knowing what worked (and what didn’t) is key to improving your win back strategy over time. Successful win back campaigns can also increase the likelihood that recipients will open future emails or mailers, making them an important part of your overall retention efforts.

Here’s how to measure success and make data-driven decisions on your next round.

🔍 What to Track

A good win back campaign includes at least one trackable element:

• QR Code Scans – Track which postcards or cards are driving action
• Discount Code Usage – See how often your offer code is redeemed
• Landing Page Traffic – Monitor direct visits tied to a mailer
• Campaign Attribution – With tools like LettrLabs, you can see performance by format, region, or customer segment

LettrLabs makes this easier with its built-in analytics dashboard, where you can track delivery, engagement, and ROI—all in one place.

📈 Key Benchmarks to Watch

While every brand is different, here are some general metrics you can use to gauge success:

These results often outperform the average win back email, which may get opened but not acted on.

🔁 Sync with Your Tech Stack

Want to get even smarter? LettrLabs integrates with:

• Shopify – Trigger mailers based on purchase gaps or product behavior
• Klaviyo – Pair email + mail for hybrid win back flows
• Zapier – Automate based on customer actions or segmentation changes

This lets you re engage inactive customers automatically, and track how your win back sequence performs when direct mail is layered in.

🛠️ LettrLabs Makes It Easy

Running a win back campaign doesn’t have to be complicated. With LettrLabs, you can launch a personalized, trackable direct mail flow in minutes—without hiring a designer, licking envelopes, or building a manual sequence.

Here’s how it works:

1. Pick a mailer format
   → Postcards, handwritten cards, bifolds, trifolds, printed letters and inserts—all optimized for re-engaging customers and winning back revenue.
2. Choose a template
   → Beauty, tech, pet products—you name it. LettrLabs has ready-to-go templates tailored to your vertical.
3. Personalize your message
   → Add merge fields like name, product, discount code, or QR.
4. Schedule or trigger based on behavior
   → Use Shopify, Klaviyo, or Zapier to trigger mailers based on when customers go inactive, cancel a subscription, or stop purchasing.

⚙️ Built-In Automation Features

• Trigger-based workflows so mailers go out automatically after 30, 60, or 90 days of inactivity
• Real-time reporting so you can track response rates, scan data, and ROI from your dashboard

📈 See It in Action

💡 Want proof it works? Check out our ecommerce case study:
👉 LettrLabs Ecommerce Winback Case Study

Ready to Win Back More Customers?

If you’re relying on email alone to re-engage inactive customers, you’re leaving revenue on the table. Direct mail cuts through the noise, creates a memorable brand moment, and gives you a powerful second chance to reconnect with customers who’ve gone quiet. As a last ditch effort, direct mail can be the final persuasive attempt to re-engage a lost customer before removing them from your list.

With the right format, the right message, and the right timing, ecommerce winback mailer examples like the ones above can help turn lost revenue into loyal customers.

So here’s your move:

• Pick a few examples that match your brand and audience
• Customize the copy to fit your voice
• Launch a small test campaign to see how your audience responds

LettrLabs makes it easy to do all of the above—at scale, on brand, and on autopilot.

👉 Want help putting your first win back mailer into motion? Book a free strategy call with LettrLabs and we’ll show you how to bring your lapsed customers back—better than ever.