Business

How to Scale Your Business with B2C Direct Mail

October 28, 2022
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In a world where we are constantly bombarded with digital marketing messages, it can be difficult for businesses to make themselves heard. That's where handwritten direct mail comes in. A personal touch can go a long way in building relationships with potential and current customers. Here's a look at why you should use handwritten direct mail for your business-to-consumer business.

Affordable and Scalable Solution

When you factor in the increased ROI, the cost of handwriting and mailing each letter is actually quite reasonable. At ranges below $1 per send handwritten direct mail is a scalable solution to grow your business. Our average response rates range from 3% - 15% depending upon the industry. So if you take your average purchase size and run the math handwritten direct mail is an easy way to scale your business.

Better ROI than Digital Marketing

While digital marketing is important, it doesn't always provide the best return on investment (ROI). Handwritten direct mail, on the other hand, has been shown to have a higher ROI than even the most effective digital marketing campaigns. In fact, one study found that businesses who used handwritten direct mail saw a 150% higher response rate than those who didn't.

B2C Targeting Based On Consumer Spending and Demographic Information

At LettrLabs, we understand the importance of personalization. That's why we offer custom list building services for our clients. We work with you to create a list of potential customers that is tailored specifically to your business. This ensures that your letters are reaching the right people, and that you're not wasting time and money on marketing campaigns that aren't yielding results.

If you're interested in learning more about our custom list building services, contact us today. We would be happy to discuss your specific needs and how we can help you achieve your marketing goals.

The Power of the Personal Touch

Digital marketing is convenient and cost-effective, but it lacks the personal touch that handwritten direct mail provides. In a sea of faceless businesses, a handwritten note shows that you care about your customers and are willing to take the time to reach out to them on a personal level. This type of marketing helps build trust and loyalty, two essential ingredients for any successful business-to-consumer relationship.

How to Get Started With B2C Direct Mail?

At LettrLabs, we believe in the power of handwritten letters. That's why we create robotically written direct mail that is indistinguishable from something that you would write yourself. Every letter is handwritten by pen and is totally unique. We believe that a personal touch can go a long way in building relationships with potential and current customers. Contact us today to learn more about our services!

In today's digital world, it can be difficult for businesses to make themselves heard above all the noise. However, by using handwritten direct mail, you can reach your customers on a personal level and build trust and loyalty. What's more, this type of marketing has been shown to have a higher ROI than even the most effective digital campaigns. So if you're looking for an affordable way to stand out from your competitors, look no further than handwritten direct mail.

Boost Your Response Rates With an Untapped Marketing Channel

Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

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