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Whether you're a small business owner, a marketing executive, a salesperson, or an ecommerce store, it's critical to acknowledge your supporters and recognize how important they are to your mission. Here are 30 different ways to say "we appreciate you"!
There are many ways to show your supporters some love, and in this blog post, we will outline 30 of them! Whether you run a small business, work in marketing or sales, or operate an ecommerce store, it's important to appreciate your supporters and recognize how vital they are to your success.
Handwritten notes are one fantastic way to automate your thank you process, ensuring you recognize all of your clients and improve their lifetime value. At LettrLabs we created our own robotic automation system that holds a real pen and hand writes every note. In this digital age, a handwritten note can really stand out and show that you care. Plus, with Lettrlabs' easy-to-use platform, you can easily create beautiful handwritten cards for all of your clients and automate he process! Contact us today to learn how you can automate your client recognition process and improve your client loyalty + improve your social proof. Request a free sample today!
Different Ways To Recognize your Clients
1. Send a handwritten note. There's nothing more personal or memorable than receiving a heartfelt thank you in the mail! Whether it's tucked inside an order, sent through regular mail, or delivered via courier, a handwritten note will show your supporters that you value them and their support.
2. Give them exclusive discounts and offers just for being loyal customers. Everyone loves getting special deals and sales – especially when they're only available to a select group of people! Why not offer incentives to your most dedicated customers? This is also a powerful way to encourage word-of-mouth marketing by having them tell their friends about all of the amazing deals they get by being on your mailing list or following you on social media.
3. Include them in product development and design. If you're launching a new product or service, why not get valuable feedback from your biggest fans? Consider sending out surveys to your most loyal customers, or simply reach out to them on social media with questions about what they'd like to see more of or less of.
4. Send thank-you gifts in the mail. This is a great way to show appreciation for anyone who's ever referred a customer, given you an encouraging word at just the right time, helped you troubleshoot an issue, etc. When appropriate (and if it fits within your budget), mailing small gift baskets showing your gratitude can be a really nice gesture that can go a long way!
5. Enter them into a contest or giveaway. Everyone loves winning a contest, so why not give your loyal supporters an opportunity to be the lucky winner? Whether you choose to raffle off a big prize such as concert tickets, gift cards, merchandise from your store, etc., or if you simply want to make it easy for someone to win by offering up smaller prizes that are more likely to be won (such as books, stationery sets, mugs and other small tokens of appreciation), this is a great way to show your support base just how much they mean to you!
6. Host exclusive events for them. This doesn't have to mean anything fancy – even throwing a simple party at your business with free food and drinks can be enough! Or, if you have the means, why not invite your biggest fans to attend a special event such as an exclusive product launch or limited-time sale at your business?
7. Send them surprise gifts through the mail. This is a great way to reward customers who are happy with their experience, but also those who may be having some issues and need a little extra love and TLC. It costs very little to send gift baskets or small boxes of chocolates through regular mail – especially when it can make someone's day!
8. Thank them publicly on social media (and respond to their comments). If you're active on social media, this is an easy way to show how much you appreciate your followers and supporters. Whether you do it once a week, every few weeks, or more frequently than that depends on your business and the community you've built.
9. Give them early access to new products or services. Everyone loves being ahead of the game – especially when it means seeing something first! Offer special discount codes for customers who are part of your mailing list or social media followers so they can be among the first to try out your latest offerings. This is also a great way to encourage people to sign up for emails or follow you on social media if they're not already doing so! And don't forget to reach out via email and social media with updates on these new products or services after they've launched!
10. Present them with awards and certificates of appreciation. This is a great way to show your support base just how much you appreciate them! Whether you hold a formal ceremony or simply send out certificates in the mail, this is a way to make your customers feel valued and appreciated.
11. Have a referral system in place. Make your loyal customers feel even more valued by offering special incentives whenever they refer someone. Whether you give them discounts on their next purchases, or maybe a gift certificate for future use, this is an easy way to encourage people to spread the word about your business!
12. Offer exclusive member benefits. Make your customers feel like part of an exclusive club by offering them things they can't find elsewhere, or that other businesses don't offer. This could be a loyalty program membership card, early access to certain items, birthday discounts and more.
13. Host contests and giveaways on social media regularly. Everyone loves winning stuff! So make your followers feel like winners by hosting regular contests, giveaways and other types of promotions on social media – especially if you're already active on these platforms. This is a great way to drum up some extra engagement from your support base and boost the number of people who are following you!
14. Create loyalty programs for your customers. Loyalty programs are an easy way to encourage repeat business and make your customers feel appreciated. Make them feel like they've earned something special just by doing business with you, because in a sense, they have! Some examples of these might be offering "rewards points" when someone makes a purchase, or maybe offering discounts based on how often someone comes back (i.e. 10% off every 5th visit, or so).
15.Figure out your best and most loyal customers by analyzing your data, and find ways to reward them more regularly. Whether you send special promotions to those on your email list who have been the most engaged with your business in the past, or maybe host special events for some of the big supporters of your business, this is a great way to identify some of your biggest fans and show how much you appreciate them!
16. Showing appreciation early can make all the difference. It's easy to take your customers for granted, and not always easy to let them know just how much you appreciate them – but it can be worth the extra effort! The sooner you show appreciation to someone the more likely they are to stay loyal and continue doing business with you in the future. So whether you've already been successful or not, don't wait until tomorrow...do something special for your most important supporters today!
17. Send handwritten thank you cards to your customers and supporters on a regular basis, or even use personalized stationary for special occasions like holidays, birthdays, new product launches, etc. It may seem old-fashioned in today's digital world, but it's still important to show your appreciation in person – and doing so is a gesture that's rarely forgotten!
18. Offer exclusive sneak peeks of new products or services to your best supporters, or give them special access to attend events you host. Not only do they feel appreciated, but they'll feel like VIPs too! Just make sure you're giving them an incentive to keep supporting you in the future.
19. Create a rewards program or loyalty points system as another way to say thank you and show your support for their continued business with you. Whether it's a cash-back reward, freebie after every X number of purchases, or even just a discount on their birthday – regardless of the type, customers love feeling appreciated and rewarded!
20. Host special events for supporters and invite them personally so they can get together with other community members who think highly of your company too. This is also an opportunity to demonstrate that appreciation by thanking them all in person, as well as keeping in touch via email or social media afterwards! They'll feel extra special if it's not something they see from everyone else.
21. Encourage social sharing on your website or social media pages, so that visitors can help spread the word about your company too in return for a bonus – whether it's free products or services, discounts, contests and giveaways, etc. You can even create specific incentives just for people who share you with others. The more they share you with friends and family, the more likely they are to stick around as repeat customers too!
22. Create an affiliate program where supporters and influencers can earn commissions by referring their friends to you and getting paid when they purchase something from your business. This is also a great way to reward loyal affiliates by inviting them to special events as well, like workshops or webinars that teach them to be even more effective in their efforts!
23. Create an awards system where you feature your best supporters and the people who promote you most often. Remember, it's best to feature these on your social media pages when they're doing something amazing with you...not just using their personal profile as a way to brag. Show your appreciation, but also encourage others to do just as well too!
24. Set up specific promotional campaigns that highlight your appreciation towards active customers or influencers of yours, whether it's a special discount or bonuses for those who share them with other people online. By making someone feel extra special for helping you get more exposure and support from others, not only will they continue to spread the word for you for free, but they'll be more likely to stick around as a repeat customer too!
25. Set up an incentive system where people who share your company with others get discounts and bonuses - whether it's something simple like a percentage off their next order, or something bigger like special promotions or giveaways that only the most active promoters of yours may qualify for. This is also another way to encourage social media sharing on your web pages...and can help bring in more customers who are interested in scoring big deals with you!
26. Host giveaways and contests on social media where you reward followers/supporters/fans who spread the word about you to win prizes – even if they don't have any personal experience with your business yet. This is a great way to bring in more followers and new customers who may not have thought about giving your company a fair chance...and can also help you boost your social media engagement, which has been proven to be good for SEO.
27. Offer free trials or product samples so that people can see how well your products work before they commit to buying them – this way, they're much more likely to buy from you when they know it's something they like and will continue being satisfied with over time. However, make sure not everyone qualifies for these giveaways and bonuses...and don't let the selection process go on for too long without letting someone know why they didn't qualify if necessary (to prevent tarnishing your reputation).
28. Increase social media engagement on your main profile by featuring user-generated content and re-posting it to your own website or page when you feel it is appropriate, such as in the case of a new product release so that people can see how excited others are about trying out what you have next! Having more interaction with customers via social media lets them know that they're appreciated...and having their ideas used/implemented gets them excited too -which can be good for business!
29. Create free resources like PDFs and guides on your website where visitors can download them in exchange for their email address, which will help you gather potential leads who may then buy from you later on down the road. This also helps you gain valuable information on what people are interested in learning most since they're paying with their email address, so you can tailor future content around those topics.
30. Show appreciation to your customers by hosting live events, such as a workshop or exclusive webinar where they get to meet the leaders behind your company and ask them questions directly – this is a great way to show that you care about giving people more than just products and services, but also personal attention as well! This can help turn casual fans of yours into loyal customers for years to come.
If you're looking for a way to take your customer appreciation and engagement up a notch, contact LettrLabs today. We offer robotically handwritten notes as part of our customer stewardship services, and we'd love to help add that personal touch to your relationship with customers - even if they're located miles away from you! Plus, by increasing the level of communication and interaction between you and your customers, it's sure to reflect positively on your business in terms of loyalty, referrals, and sales. Thanks for reading!
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