Business

The Power of Handwritten Notes in a Down Economy

October 31, 2022
By:

In today's business climate, it's more important than ever to find ways to stand out from the competition. With so many businesses struggling just to keep their doors open, it's essential to find new and innovative ways to get ahead. One way to do that is by utilizing the power of handwritten notes. Here are nine reasons why handwritten notes can help your business succeed in a down economy.

The average person only receives 1 handwritten note every 3 months

The average person only receives one handwritten note every three months, so this will help you stand out compared to the thousands of digital ads and junk mail that they are probably bombarded with on a daily basis. A handwritten note is a personal gesture, and it shows that you took the time to sit down and write a message specifically for them. It also demonstrates that you appreciate them as a customer or client, and that you value their business. In a down economy, it's more important than ever to show your customers and clients that you appreciate them.

Make your marketing memorable

When you send a handwritten note, it's a rare and memorable sight. The recipient is likely to remember your campaign more than if you had just sent an email or an advertisement. A handwritten note also stays around the recipients house for much longer than a digital ad or a longer lifespan than most other forms of communication. It can be kept and enjoyed for many years, long after the other messages have been forgotten. This makes your handwritten note a lasting and impactful way to reach out to potential customers and clients.

Handwritten notes stay in the home allowing for multiple impressions

Another great reason to use handwritten notes in a down economy is that they often stay in the house for weeks after the first mailing, resulting in multiple impressions and a higher likelihood of conversion. So if you're looking for a way to get your business ahead of the competition, handwritten notes are a great way to do it!

Handwritten notes are scalable

Handwritten notes are a cost-effective and scalable way to promote your business. With LetrrLabs robotic automation, you can easily produce handwritten notes in large quantities at a fraction of the cost of traditional methods. This makes it possible to reach a larger audience with your message, resulting in more leads and sales.

Handwritten notes can be used for numerous applications: Sales, Marketing, and Customer Service

There are many things you can do with handwritten notes beyond just sending them as a marketing or sales tool. You can also use them as a customer service tool. By writing handwritten thank you cards, you can show your customers that you appreciate their business. This can go a long way in building customer loyalty and encouraging repeat business. Furthermore, handwritten notes can be used to apologize for any mistakes made by your company. If you take responsibility for your mistakes and apologize sincerely, it can help to repair any damage done to the relationship with your customers. Additionally, you can also reach out to cold prospects, nurture warm leads, improve the relationship if existing clients, and win back lost clients.  

Granular Targeting: Not Impacted by iOS 14

Direct mail allows for granular targeting of prospects with demographic information as well as advanced consumer spending models. This makes it possible to reach a highly targeted audience with your message, resulting in more leads and sales. Contact LettrLabs to learn more about our custom list building services and let us source the best possible leads for your business.

Handwritten notes show your customers that you care.

In today's world of automation and impersonal interactions, a handwritten note can go a long way in showing your customers that you care about them as individuals. When you take the time to write a note by hand, it shows that you are willing to go the extra mile for your customers—and they will remember that when it comes time to make a purchase.

Handwritten notes make your business stand out.

In a down economy, businesses need to find ways to stand out from the competition. One way to do that is by using handwritten notes as part of your marketing strategy. A well-crafted handwritten note can make a lasting impression on potential customers and help you generate new business.

Handwritten notes build relationships.

Strong relationships are essential for any business, but they are especially important in a down economy. When you take the time to write a handwritten note, you are building a relationship with your customers—and relationships are what keep businesses afloat during tough times.

A down economy is the perfect time to put the power of handwritten notes to work for your business. By taking the time to write a personal note, you can show your customers that you care, make your business stand out from the competition, and build strong relationships that will last long after the economy has recovered. Contact LettrLabs today to schedule a demo and request a free sample today!

Boost Your Response Rates With an Untapped Marketing Channel

Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

Improve your marketing ROI by diversifying from oversaturated digital channels.
6x+
Avg. ROI
Calculate ROI
handwritten card, direct mail marketing, handwritten envelope, personalized direct mail, handwritten letter in an envelope lettrlabs