The Benefits of Handwritten Mail for Marketing

A handwritten direct mail card created by LettrLabs

Handwritten mail is personal

One of the best things about handwritten mail is that it's personal. In a world where we're constantly bombarded with marketing messages, it's refreshing to receive something that feels like it was meant just for us. handwritten letters give your clients and customers the feeling that you care about them as individuals, and not just as another sale.

Handwritten mail is unique

Another great thing about handwritten mail is that it's unique. With so much of our marketing being done online these days, it's easy for your message to get lost in the shuffle. But with handwritten mail, you can be sure that your message will stand out. handwritten letters are a great way to make a lasting impression on your clients and customers.

Handwritten mail is memorable

Finally, handwritten mail is memorable. With so much of our communication being done through email and social media, it's easy for messages to get lost in the shuffle. But handwritten letters are a great way to ensure that your message will be remembered. handwritten letters are a great way to make a lasting impression on your clients and customers.

How can you use handwritten direct mail for your organization?

The applications are truly endless, but we've included a few examples for how to leverage handwritten direct mail.

New Client Acquisition

  • Target new clients with handwritten cards or letters. This will not only get their attention but also have them seriously consider your offer. When our average response rates top 26% what would you do with this increased business?

Client Stewardship

  • Now that you've landed your high-value clients you need to focus on nurturing this relationship to ensure they're clients for many years to come. Sending your top clients a thank you note for recent business or a small targeted offer can go a long way in standing out and showing that you appreciate their business.

Client Retention

  • Not every client interaction is going to go according to plan. A simple "I'm sorry" note can show that you care about their business. Additionally, targeting lapsed clients with a special offer is another great way of turning a lost connection into a raving fan.

Improving Social Proof / Standing

  • When reviews from Yelp, Google Reviews, and numerous other platforms can make or break your business, it's important to stay on top of your reviews. Creating an automated campaign using LettrLabs to target recent clients with a thank you or even a handwritten review request can go a long way towards ensuring your reviews stand out from your competition.

In closing, these are just a few small ways handwritten direct mail can help you stand out and make a serious impact on your business! Schedule a meeting with us today to learn more about how LettrLabs can help you affordably automate your handwritten outreach!

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Handwritten letters are a rarity, with the average American only receiving four per year  - USPS Survey
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Multiple handwritten direct mail cards sitting on top of each other

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