Excelling at Donor Stewardship: Recognition and Personalization Make an Impact
When 60% of new donors don't return after the first year it's imperative that donor stewardship strategies are put into place. From our experience working with dozens of nonprofits the #1 method of addressing donor churn is through simply acknowledging their contribution with a personal thank you. As a non-profit, you know how important it is to show your donors that you appreciate their support. But, taking the time to personally acknowledge every donation isn't always feasible. On top of that from our experience a one size fits all approach isn't effective because it lacks a personal and thoughtful appeal.
That's why we've put together 4 critical thank you scripts for donors ranging from first time donors, mid level donors, and major donors. Additionally, we've also included 10 general thank you scripts for any occasion.
Personal Outreach: Handwritten Thank You's Work
There's no better way to do that than by sending a handwritten thank you card written by LettrLabs. Using our robotic automation we'll create handwritten letters thanking your donors so you can focus on growing your mission and finding new supporters for your cause.
Every handwritten card and letter is written with a real pen and we’ve mastered the art, so its virtually impossible for you or your donors to know each note didn’t come directly from your desk. With over 50 handwriting styles to choose from we’re confident you’ll find exactly the handwriting style to match your personality. To learn more about our pricing click here and to get a free sample select here.
Top Thank You Scrips For Each Type Of Donor
First Time Donor Thank You Script
Hi {{FIRST NAME}},
I noticed that you recently made your first gift to [Nonprofit Name]. Thank you very much for your support, gifts like yours help us achieve [insert Mission]. I invite you to join us on a tour and connect with others who similarly give and volunteer each week.
Thanks again for making your first impactful gift to [Nonprofit Name].
Best,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Monthly Recurring Donor Thank You Script
Hi [First Name],
Thank you very much for your generous monthly donation. Through your continued support we’ve [Insert recent accomplishment]. Your generosity is essential to the continued success of [Nonprofit Name] and for that we can’t thank you enough.
Thanks again,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Mid Level Donor Thank You Script
Dear [Salutation],
Thank you for your [Donation Amount] to [Nonprofit Name]. Your continued success has lead to the [recent achievement], which we’re extremely grateful for. Supporters like you help bridge the gap for [insert mission]. You have made a real difference in the lives of those we serve.
[First Name], thank you once again for your donation. It means the world to us.
Thanks again,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Major Donor Thank You Script
Dear [Salutation],
We would like to express our deepest gratitude for your unselfish contribution to [Nonprofit Name]. Your donation is very much appreciated and extremely important to us. It helps the continuity of our organization and our support to the community. Thank you for your [Donation Amount] and please let this letter acknowledge your gracious donation.
Thank you,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
10 Top performing Thank You Scripts to level up your donor stewardship
Thank You Script #1:
Dear [First Name],
"Thank you so much for your donation to our organization. Your generosity will help us to continue our work in supporting [insert cause here]. We are so grateful for your support. Your continued support to [Nonprofit Name] during this extraordinary time speaks volumes of your kindness and compassion.”
Thank you,
[Sender First Name] [Sender Last Name]
[Title] - [Email Address] - [Phone Number]
Thank You Script #2:
Hi [First Name],
Thank you for being a part of our community and helping us to make a difference. Your donation will help us to [insert what the donation will be used for here]. We cannot express enough how grateful we are for your support. Your donation will help [insert cause] a brighter future. On their behalf and from us, thank you.
Thanks again,
[Sender First Name] [Sender Last Name]
[Title] - [Email Address] - [Phone Number]
Thank You Script #3:
Thank you for your donation and for being a part of our movement. Together, we can make a difference and create change. Thank you again for supporting us as we work towards our goals. Your generosity and commitment is what enables us to [insert mission].
Best,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #4:
Hi [First Name],
Your donation means so much to us and we are truly grateful. With your help, we can continue to [insert what the organization does here]. Thank you from the bottom of our hearts for supporting us.
Gratefully yours,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #5:
Dear [First Name]
We are blown away by your generosity! Thank you so much for donating to our cause. With people like you supporting us, we know that anything is possible. Your support helps us achieve [mission] and for that we’re all extremely grateful.
Thanks again,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #6:
[First Name],
Thank you so much for joining us in our fight against [insert issue here]. With people like you on our side, we know that we can make a difference. Your generosity and commitment is what enables us to [insert mission].
Thank you,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #7:
Dear [First Name],
Thank you from the bottom of my heart for supporting me and this cause. I am so grateful to have people like you in my life who care about making a difference.
Best,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #8:
Hello [First Name],
Thank you so much for making your first gift to [Nonprofit Name]. We are so grateful for your generous donation of [Donation amount]. Because of you, we are able to make an impact and help those who need it the most. I am humbled by your generosity and honored that you have chosen to support this organization.
Thank you so much,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #9:
Hi [First Name],
Your continued support to [Nonprofit Name] during this extraordinary time speaks volume of your kindness and compassion. Your gift of [Donation Amount] allows [Nonprofit Name] to explore opportunities, discover solutions, and make an impact. Once again, thank you for being a loyal donor.
Thank you so much not only for your donation but also for spreading awareness about our cause. With people like you on our side, I know that we can achieve great things.
Thank you,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Thank You Script #10:
Hi [First Name],
Your donation has brought us one step closer to achieving our goals. Thank you so much not only for your generous gift but also for your time, energy, and passion. There are never enough thank you's for your support in getting [Nonprofit] through every phase of its development. We are truly grateful.
Best,
[Sender First Name] [Sender Last Name]
[Email Address] - [Phone Number]
Scale Your Donor Stewardship initiatives with Automated Handwritten Thank You’s From LettrLabs
When time and resources are stretched it’s imperative you initiate donor stewardship initiatives that will help you retain your donors and help elevate them. Using LettrLabs handwritten direct mail we can automatically send thank you’s to your donors immediately all while writing each note with a real pen.
Don’t let your donors fall through the cracks, recognize their contributions today and help level up your donor stewardship and retention initiatives. Contact us today to learn more about the value we can bring your nonprofit!
Benefits of Personalized Handwritten Thank You Letters
It's personal
A handwritten note shows that you took the time to sit down and write a personal message, rather than just sending a generic form letter.
It's sincere
A handwritten note conveys sincerity and gratitude in a way that an email or form letter just can't match.
It's unique
With LettrLabs, you can be sure that each and every thank you card is 100% unique - no two are alike!
It's affordable
Our robotic automation keeps costs low, so you can send out as many thank you cards as you want without breaking the bank.
It's easy
We take care of everything for you, from writing the cards to mailing them out. All you have to do is provide us with a list of donors to thank.
Bottom Line: Thank You Scripts Help Boost Your Donor Stewardship initiatives
Saying "thank you" is always important, but it's especially important when it comes to thanking your donors. Their support helps keep your non-profit running, so it's crucial that they know how much their contribution means to you and your cause. Personalized outreach is the best way to show donors how much you appreciate their support, and there's no better way to do that than with LettrLabs' handwritten thank you cards. With our easy-to-use service, you can sit back and relax while we take care of everything for you - from writing the cards to mailing them out. So why wait? Show your donors how much they mean to you today!
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