Insight

How you can use real estate thank you cards to grow your business

October 31, 2022
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There's no doubt that real estate agents and brokers are busy people. Between meeting with clients, touring homes, and negotiating deals, it can be difficult to find time for anything else. That's why it's important to use every opportunity possible to stand out from the competition. One way to do that is by sending real estate thank you cards after each transaction. Not only will this make you stand out in your client's mind, but it will also help you get more listings in the future. Here's why handwritten thank you cards are so important in the real estate industry, and how you can start using them today.

Exposure

Getting exposure with handwritten direct mail is a perfect way to help make sure the community knows who you are, so when they're looking to purchase a house you're the first person they look to. Sending handwritten thank you cards is a great way to get exposure for your real estate business. When potential clients receive a card in the mail, they'll be more likely to remember your name and consider you when they're ready to buy or sell a home. If you're not sure where to start, there are plenty of templates online that you can use as a guide. Just make sure to personalize each card with a handwritten note, so it feels like you took the time to send it specifically to them.

First Impressions

When it comes to real estate, first impressions are critical.  There is so much competition in the industry that it's important to leave a positive lasting impression on clients.  One of the best ways to do that is with a handwritten note. A handwritten note shows that you took the time to sit down and write something personal just for them. It also helps to build trust and strengthens the relationship between agent and client. In order to make the most impact, be sure to send your thank you cards as soon as possible after each transaction. This will remind them of how great of an experience they had working with you, and they'll be more likely to recommend you to their friends and family in the future.

Staying top of mind

It's no secret that the real estate industry is competitive. That's why it's so important to stay top of mind with past clients, so they don't forget about you when they're ready to buy or sell a home. One of the best ways to do that is by sending them a handwritten thank you card. Not only will this make you stand out in their mind, but it will also help you get more listings in the future. Here are a few reasons why thank you cards are so important in the real estate industry, and how you can start using them today.

Leveraging Social Proof

After you've sold a house in a neighborhood you should show off your achievement and social proof to your clients neighbors by canvasing the neighborhood. When your potential clients see the sale price and the speed of the sale they can't help but reach out if they're considering putting their house on the market!

Utilizing expertise

One great way to do this is by writing articles for your blog or website. Not only will this help you get more leads, but it will also help you build your reputation as an expert in the industry. When potential clients see that you're a thought leader in the industry, they'll be more likely to trust you and consider working with you. If you're not sure where to start, there are plenty of online resources that can help you get started. Just make sure to focus on topics that are relevant to your target audience, so you can reach the most people possible. By writing articles and sharing your knowledge with the world, you'll be able to build trust and credibility with potential clients, and increase your chances of closing more deals.

Get Started Today

All too often, real estate agents forget the power of a handwritten thank you card. With so much business conducted online these days, it’s easy to overlook the personal touch that can make such a difference in growing your business. In today’s competitive market, going the extra mile for your clients is what will set you apart from other agents. Real estate thank you cards are an inexpensive and effective way to stay top of mind with past clients and generate referrals for new ones. So don’t wait – request a free handwritten card sample today and see how quickly your real estate business grows!

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