There's no doubt that the economy is affecting businesses of all sizes, but there are some steps you can take to help your HVAC business grow despite the recession. By using creative and effective advertising strategies, you can attract new customers and keep your current ones coming back. Here are eight proven ways to market your HVAC business in a recession.
Increase your inbound leads with Improved Reviews on Sites like Yelp
HVAC businesses can increase their inbound leads by improving their reviews on sites like Yelp. HVAC marketing is all about creating a good reputation for your business, and one of the best ways to do that is by getting positive reviews from happy customers. Sites like Yelp are extremely influential, and potential customers will often base their decision on whether or not to use your services on the reviews they read. In order to get more positive reviews, HVAC businesses should focus on providing excellent customer service and following up with clients after they've used your services. By taking these steps, you can improve your business's reputation and attract more customers. Using a platform like LettrLabs can help you automate your handwritten thank you cards, which will affordably take the workload off of you and make improving your social reviews a consistent and automated process.
Bring in an extra $500k in revenue with seasonal HVAC advertising.
As the weather starts to cool down (or heat up), now is the perfect time to start thinking about HVAC advertising. Seasonal HVAC ads can bring in a significant amount of revenue, especially if you target key demographics like homeowners and businesses. HVAC ads should focus on the benefits of using your services, such as lower energy bills, improved indoor air quality, and increased comfort. Additionally, targeting individuals who are in need of a service can help reduce the likelihood of expensive breaks when they need their heat or air conditioning the most. You can also highlight special deals and promotions to encourage people to take advantage of your services. With HVAC advertising, you can easily bring in an extra $500,000 in revenue this season. Using a handwritten direct mail approach with LettrLabs can help you target qualified leads with handwritten mailers that are opened 99% of the time and result in cold response rates from 3%-7%. For clients with an average service cost of $75 or more our cold outreach campaigns can result 10x on your marketing spend and help you smash last years sales.
Reduce your marketing costs by increasing your word of mouth recommendations
HVAC companies spend a lot of money on advertising, and most of that money is wasted. The truth is that the best way to grow your HVAC business is through word-of-mouth recommendations. When someone has a good experience with your company, they're likely to tell their friends and family about it. And those friends and family are then more likely to call you when they need HVAC services. So how do you increase the number of word-of-mouth recommendations you get? The key is to provide exceptional customer service. Make sure that every customer is satisfied with the work you do, and go above and beyond to meet their needs. If you can do that, you'll find that your HVAC business will start to grow without having to spend a lot on advertising.
Protect your repeat business by staying top of mind with automated service reminders
HVAC businesses rely on repeat customers to stay afloat. In order to protect your repeat business, you need to stay top of mind with your clients. One way to do this is by sending automated handwritten service card reminders. LettrLabs can help you automate your service card reminders and grow your HVAC business by relying on past clients to spread the word about your services. With our handwritten direct mail, you can send personalized messages to your clients that will remind them to schedule their next HVAC service. This will help you stay top of mind with your clients and grow your HVAC business.
Gain new customers from targeted direct mail outreach in your area
HVAC advertising can be a great way to attract new customers and grow your business. By targeting HVAC customers in your area, you can reach a audience that is more likely to need your services. HVAC customers are typically homeowners or businesses that own or operate HVAC systems. They are also more likely to be interested in HVAC services than the general population. As a result, HVAC advertising can be an effective way to reach new customers and grow your business.
Focus on local SEO search engine optimization
If you're running a HVAC business, it's important to make sure your advertising efforts are focused on local SEO. By optimizing your website and online content for local search engines, you'll be more likely to show up in the search results when potential customers in your area are looking for HVAC services. There are a number of things you can do to improve your local SEO, including claimed and optimizing your Google My Business listing, adding location pages to your website, and creating content that is optimized for local keywords. By taking these steps, you can improve your chances of showing up in the search results and getting new customers.
Include Paid Ads in your marketing mix
HVAC businesses must use a variety of advertising platforms to be successful. Paid ads are one essential piece of the puzzle. HVAC companies that rely solely on organic reach will miss out on a huge opportunity to connect with potential customers. Paid ads allow you to specifically target your ideal customer with laser precision. For example, you can target people in your city who have recently moved into a new home. You can also target people who have shown an interest in HVAC products or services in the past. Paid ads give you the chance to put your HVAC business in front of the people who are most likely to need your products or services. In addition, paid ads are an excellent way to build brand awareness and reach new customers. HVAC companies that don't use paid advertising are missing out on a valuable opportunity to grow their business.
Don’t neglect customer retention
HVAC advertising typically focuses on acquiring new customers. However, HVAC businesses should not neglect customer retention. According to Harvard Business Review, the cost is anywhere between 5 to 25 times higher than what you’d spend retaining an existing client. There are a number of ways to keep your HVAC customers happy, such as providing excellent customer service, offering discounts for loyalty, and staying in touch after the sale. By keeping your existing customers happy, you can reduce your HVAC marketing costs and grow your business over the long term.
If you want to improve your HVAC advertising, there are many strategies you can implement. At LettrLabs, we can help you scale many of these strategies with our robotically handwritten direct mail products. Using robotics, each product is written with a real pen and looks indistinguishable from something you would write yourself. Our products are perfect to say thank you and automate your customer stewardship processes to ensure your clients stay happy and enhance their client LTV. Contact us today and learn more about our pricing.
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