Unlock the Power of Handwritten Postcards to Boost Your Customer Retention

December 6, 2022

Customer retention is essential for any business, and handwritten postcards can be an effective tool to help you achieve that goal. A handwritten postcard provides a personal touch that helps customers remember your brand, build loyalty, and generate positive word-of-mouth. Let’s explore why handwritten postcards should be part of your customer retention strategy.

1. Show Your Customers That You Care

Handwritten postcards provide a personal touch that communicates to customers that their business is valued and appreciated. When you take the time to send a personalized note to your customers, it sends a powerful message that their business is valued and appreciated. This can lead to increased customer satisfaction which will help you keep them as loyal customers. Plus, handwritten postcards are relatively inexpensive compared to other forms of marketing such as emails or direct mail campaigns.

2. Create a Sense of Connection

Receiving something physical in the form of a handwritten postcard can help create an emotional connection between your brand and your customers. It shows them that there is a real person behind the brand who is grateful for their patronage and really cares about their experience with your company. This will make them more likely to recommend you to others and become repeat customers.

3. Boost Brand Awareness

A handwritten postcard with your logo or branding can help customers remember your company and may encourage them to recommend you to others. A handwritten postcard with your logo or branding on it will help remind customers about your company every time they see it or use it—which could be months or even years down the line! And when they’re ready to purchase again they’ll think of you first because they have a positive association with your brand – all thanks to the thoughtful gesture of sending out a personalized card.                

4. Build Customer Loyalty

Regular, personalized communication through handwritten postcards can help to build customer loyalty and increase customer retention. Build Customer Loyalty   Regular, personalized communication through handwritten postcards can help build customer loyalty over time as well as encourage repeat purchases from existing customers. The key here is to make sure each card has something unique about it – whether it’s related to an upcoming event or just wishing them happy holidays – so that customers feel like you care about them individually instead of just sending out generic cards en masse.

5. Generate Positive Word-of-Mouth

Customers who receive handwritten postcards are more likely to share their positive experiences with others, which can help spread the word about your business and attract new customers. Generate Positive Word-of-Mouth Handwritten postcards are also great for generating positive word-of-mouth for your brand since people love telling stories about companies who go above and beyond for their customers in unique ways. So if someone receives one of your cards in the mail, chances are they’ll share it on social media or tell their friends about it – helping spread awareness of your brand without having to do any additional work!  

Get Started with Handwritten Post Cards

Handwritten postcards are an excellent way to show appreciation for existing customers while also attracting new ones. They provide a personal touch that can help create an emotional connection between you and your audience, boost brand awareness, build customer loyalty, and generate positive word-of-mouth all at once! So if you want better customer retention results, start leveraging the power of handwritten postcards today!

At LettrLabs, we know the importance of handwritten postcards. That's why we've created the best handwriting robots to help you create beautiful cards that show your customers how much you appreciate them. Plus, our robots are fast and affordable, so you can send out personalized cards at a fraction of the cost of traditional marketing methods. Order a sample today and see for yourself how easy and fun it is to create handwritten postcards with LettrLabs!

Boost Your Response Rates With an Untapped Marketing Channel

Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

Improve your marketing ROI by diversifying from oversaturated digital channels.
Avg. ROI
Calculate ROI
handwritten card, direct mail marketing, handwritten envelope, personalized direct mail, handwritten letter in an envelope lettrlabs