There's something about a handwritten postcard that just feels personal. Maybe it's the care taken in selecting the perfect card or writing a thoughtful message, but whatever it is, there's no doubt that post cards have a special appeal. And for businesses, that appeal can be translate into increased customer loyalty and reduced acquisition costs. Here's how you can use handwritten post cards to increase your Client LTV and grow your business.
Why Handwritten Postcards
When you send a handwritten postcard, it's sure to stand out in a stack of printed junk mail. In an age of digital communication, handwritten postcards are a rare and special treat. And that means your message is more likely to be read and your offer to be acted on. It's not rocket science. At LettrLabs we've mastered the art of creating robotically handwritten postcards written with a real pen! With over 60 handwriting styles to choose from your recipient will have no idea you didn't send it directly yourself.
Handwritten Postcard Average Cold Response Rates
From our testing our handwritten post cards deliver an average 3% to 5% conversion rate compared to .5% for your typical printed post cards. As a result you're getting 6x to 10x the conversions, which means a more effective marketing campaign.
Will My Product or Service Profitably work with Handwritten Postcards?
Depending on how much revenue your product or service generates the more it will make sense from a pure profitable campaign. However, even if your product might not have super high margins it may still make sense if you're working to aquire customers with consistent purchasing habits or higher long term value.
As a general rule of thumb most markets have a 2.5x ROAS goal for advertising, meaning that if they spend $100 on advertising they're looking for $250 of revenue. These goals are nearly impossible with paid ads these days, but not hard to reach with handwritten direct mail advertising. The key is looking what your average product or service revenue is. As a general rule of thumb products or services worth $75 or more are a great fit, the more expensive your product or service is the more profitable your campaign will become. If your product isn't this expensive its also important to look more towards your overall client LTV and look at cold outreach not purely was it profitable from the start, but more so as a client acquisition cost.
With 1,000 cards at a 4% conversion rate you'll net 40 new clients worth $2,600. At $1.20 per card (including postage) you'll net a 2.5 ROAS on your campaign off of the first purchase. Outside of this it's important to monitor how many of these clients become repeat clients again, which should further impact your long term marketing decisions. For products worth more it gets even better.
How Can I Utilize Handwritten Postcards?
There are numerous ways you can leverage handwritten post cards to scale your marketing, but here is a few ways we've found success.
Increase your Repeat Buyers
Every business must have their eye on the percentage of first time clients that turn into repeat business. If you're effectively brining people in the door, but struggle to keep them as a repeat client you're going to overspend on marketing and struggle to thrive as a business. Therefore, it's critical to find methods of improving your repeat business.
By Leveraging handwritten post cards higher conversion rates and lower cost per piece you can create ongoing campaigns with LettrLabs to target your first time customers. Offering a special time sensitive offer to get your first time customers back as repeat buyers is a great way to go about doing this.
Key Benefits
Increasing your clients LTV
Reduce marketing acquisition costs
increase order frequency by getting people to buy more often
Get Started with Handwritten Postcards Today
Post cards are an easy, cost-effective way to increase LTV and reduce acquisition costs. By personalizing the postcards and handwritten messages, you can create a connection with your clients that will encourage them to continue doing business with you. If you're interested in trying out postcards for your business, contact us today and request a free sample. We'd be happy to show you how effective they can be.
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