Insight

Contrarian Marketing Approach: How Handwritten Notes Can Scale your Business

October 29, 2022
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In today’s digital world, it’s easy to forget the power of a handwritten note. We send emails, texts, and tweets without a second thought, but how often do we take the time to sit down and write a handwritten note?

The answer is not often enough. A handwritten note is a personal touch that can make a big impression on your customers, clients, and business partners. Here are five actionable strategies you can use to grow your business with handwritten notes.

How Can I Scale Handwritten Notes?

At LettrLabs, we create handwritten direct mail with robotic automation. This allows us to personalize each message with a handwritten note, adding a touch of authenticity that is sure to impress potential customers. Our technology allows us to scale our business and reach more potential customers than ever before. Contact us today to learn more and request a free sample!

Sending a handwritten note to a first time customer

Sending a handwritten note to a first time customer is a great way to establish a long lasting relationship. A handwritten note shows that you took the time to sit down and write a personal message, and it can make your customer feel special. It also gives you an opportunity to discuss the benefits of doing business with you. Thank your customer for their business, and let them know that you look forward to working with them in the future.

Using handwritten notes for cold outreach

Sending a handwritten note to a cold lead is a great way to grab their attention. Given how rare receiving handwritten notes are, its a perfect way to package a killer offer to skyrocket your response rates. Given they're so rare to receive your outreach will have a near 99% open rate, resulting in sky high conversion rates. A custom list building service based on the best consumer spending and demographic data is a great place to start to get your custom lead lists!

Send a handwritten thank-you note after every sale

A handwritten thank-you note is the perfect way to show your appreciation for your customers’ business. These notes don’t have to be long or flowery; simply thanking your customers for their business and letting them know you appreciate their patronage is enough. Not only will this leave a positive impression on your customers, but it will also encourage them to continue doing business with you in the future.

Use handwritten notes as part of your marketing strategy

Including a handwritten note with your marketing materials is an excellent way to make a good impression on potential customers. Whether you’re sending out direct mailers or leaving flyers at local businesses, adding a personal touch with a handwritten note will help you stand out from your competition.

Keep in contact with your network with handwritten notes

With so much of our communication taking place online, it’s easy to forget about the importance of face-to-face interactions and networking events. However, meeting people in person and keeping in touch with your network is essential to growing your business. Sending handwritten notes is an excellent way to follow up after meeting someone new or staying in touch with old friends and business contacts.

Customer Stewardship

It's critical to nurture your client relationships to improve your long term client lifetime value. By sending handwritten notes, you can show your clients that you appreciate their business and encourage them to continue doing business with you in the future. Your relationships are a give and take relationship, if you always ask then your clients will stop responding. Don't forget to give and a handwritten note with a special offer or free gift is a great way to mix things up!

Let's Get Started!

Handwritten notes may seem like a thing of the past, but they can actually be quite powerful when it comes to growing your business. By sending thank-you notes after every sale, using them as part of your marketing strategy, and keeping in contact with your network, you can make a big impact with very little effort. So next time you’re looking for a way to stand out from your competition or show your appreciation for someone’s business, contact LettrLabs today and request a free sample to get started!

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Handwritten letters are a rarity, with the average American only receiving four per year - US Postal Service

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