The top real estate agents are constantly looking for new and innovative ways to grow their businesses. From utilizing social media to leveraging new technology, these agents are always on the cutting edge. One strategy that many top agents use to grow their revenue is using postcards. In this blog post, we will discuss the various ways in which real estate postcards can help agents generate more leads and ultimately grow their revenue. Real estate postcards are a tried and true method of generating business for real estate agents. In today's digital age, it's easy to get lost in the sea of emails and social media posts. This is where handwritten postcards can truly shine and help agents stand out from the competition.
Stand Out From the Competition
Post Cards are a powerful tool to help you stand out from the competition and reach thousands of potential clients. With postcards, you can target specific neighborhoods or zip codes that you want to farm for listings, allowing you to be more strategic with who you're sending them to. Postcards also don't need to be opened in order
Marketing Drives Revenue for Real Estate Agents
In a slowing real estate market, it's critical for realtors to take steps to ensure that their business is successful and generating income. One effective way to drive revenue is through direct mail outreach, specifically using real estate postcards. These postcards are an affordable way to get in front of thousands of potential clients in your area, as well as allowing you to tailor your messaging for specific neighborhoods or zip codes.
Direct Mail = More Targeted Outreach
Real estate postcards are far more targeted than Every Day Direct Mail (EDDM). Unlike EDDM, postcards can be tailored to a specific geographic area, giving realtors the ability to zero-in on the individuals in a neighborhoods or zip codes that they want to farm for listings. This kind of pinpoint accuracy helps to ensure that your messaging reaches
How to Maximize Your Conversion Rates?
The key factor to improve your direct mail conversion rates is by standing out and theres no better way to stand out from the crowd that by sending handwritten post cards. Handwritten post cards are more effective than printed postcards for a number of reasons. Printed postcards are often seen as less personal, and they can be easily ignored or thrown away without being read. Handwritten postcards, on the other hand, are seen as more personal and are more likely to be read. They also stand out from the sea of emails and social media posts that people receive every day.
Personal Touch
One of the biggest benefits of using handwritten postcards is the personal touch. These cards feel more like a note from a friend than a generic marketing piece. This can help build trust and establish a connection with potential clients.
Higher Conversion Rates (3%+)
Handwritten postcards also have a higher open and response rate compared to traditional marketing methods. People are more likely to open and read a handwritten postcard, making it a more effective way to reach out to potential clients. When the typical home sells for over $500,000 landing one sale from sending 1,000 cards can result in a tens of thousands of dollars of profit, what do you have to lose?
How Can I Scale Handwritten Post Cards?
But let's face it, writing hundreds of postcards by hand can be time-consuming and tedious. This is where companies like LettrLabs come in. Using cutting edge robotics, LettrLabs is able to handwrite postcards using a real pen. This allows agents to scale their outreach and save hours of time writing cards. Not only is this method more efficient, but it also provides a more consistent and professional look. Handwriting can vary from person to person, but with LettrLabs, every postcard is written with the same penmanship that looks just like you wrote it. Request a sample to see for yourself!
How to Get Started
In any economy, real estate agents need to find ways to differentiate themselves and stand out from the competition. Handwritten postcards are a great way to do this and can help generate business for agents. Using companies like LettrLabs, agents can scale their outreach and save time while still providing a personal touch. Contact us today to learn more and place your first order today!
.svg)
