Export conversion data from your CRM or system, and we’ll automatically update your attribution dashboard with matched revenue and conversion insights.

Access the most advanced direct mail attribution dashboard in the industry - track conversions, revenue, lift, and engagement across every touchpoint with unmatched precision & customization.

Instantly see which recipients are engaging with your mail, like scanning QR codes or visiting your site, so your team can follow up quickly while interest is highest.

Add unique QR codes to each mailpiece to track scans back to individual recipients. Gain visibility into engagement and connect offline actions to digital behavior.

Adjust your attribution window in real time to match your sales cycle - whether it’s 30 days or 120+. Unlike other platforms, LettrLabs gives you full control to track conversions the way your business actually operates.

Define exactly what counts as a conversion. Unlike competitors with overly broad definitions, LettrLabs lets you set criteria that truly reflect your business goals.

Measure the true lift of your campaigns by excluding a portion of your audience from receiving mail. Works for both automations and one-off orders to help you understand the real impact of your outreach.

Test the performance of different handwritten or printed formats, copy, designs, or offers across automations or one-off orders to see what resonates best and optimize results.

Build custom workflows, integrations, and automations by connecting directly to the LettrLabs platform through our open API. Send mail, sync data, and trigger actions programmatically from your own systems.

Automatically trigger targeted direct mail campaigns after qualifying hail or wind events using HailTrace storm data, helping you reach impacted homeowners quickly when timing matters most.

Connect your CRM, ecommerce platform, or marketing tools to automatically send mail based on customer actions like signups, purchases, or inactivity. Streamline outreach without manual work.

Send data from your CRM, marketing platform, or support tool to trigger actions like sending mail, updating attribution, managing segments, or launching campaigns. Automate workflows and coordinate marketing without needing Zapier.

Maintain a suppression list of contacts you want to exclude from mailings, like opt-outs, past customers, or sensitive accounts. Helps ensure compliance and better targeting.

Launch proven direct mail campaign workflows faster with prebuilt playbooks for common use cases, including audience setup, creative direction, timing, and campaign structure.

Build sequences of mail pieces that reach your audience over time - reinforcing your message, increasing response rates, and driving stronger results through repeated exposure.

Trigger real-time events based on mail delivery updates, QR code scans, or conversions. Instantly push this data to your digital marketing stack to automate follow-ups like emails, calls, texts, or any other workflow.

Build more precise campaigns by targeting specific lists or segments while excluding customers, duplicates, suppressed contacts, or audiences that should not receive mail.

Identify anonymous website visitors and automatically send them personalized direct mail - turning otherwise lost traffic into qualified leads using LeadReveal’s identity resolution technology.

Check mailing lists against National Change of Address data to identify recipients who have moved and improve deliverability before campaigns are sent.

Create targeted mailing lists directly in LettrLabs using audience criteria, location, and recipient data so you can find and reach the right prospects faster.

Instantly enrich and validate contact data - confirm if someone lives at an address (NCOA), complete missing address info, find a person’s current mailing address from an email, or even retrieve birthdays. Available via Zapier, open API, or directly within the platform.

Identify the current residents associated with a mailing address to improve personalization, targeting accuracy, and campaign relevance.

Append available cell phone numbers to direct mail recipient records so teams can support follow-up through additional outreach channels when appropriate.

Enhance recipient records with available consumer attributes to support better segmentation, personalization, targeting, and campaign planning.

Append available birthday data to recipient records so you can trigger birthday campaigns, seasonal offers, or more personalized customer touchpoints.

Automatically generate personalized UTM parameters for each recipient to track campaign performance across your marketing funnel. Understand which audiences, messages, and offers drive results by connecting direct mail to digital analytics platforms

Automatically clean up and standardize messy address data from your CRM to improve usability, reduce manual fixes, and keep your records ready for segmentation, personalization, and automation.

Dynamically insert personalized text, names, addresses, and other variables into printed mail pieces  ideal for tailoring messages at scale without sacrificing efficiency.

Start faster with pre-built templates designed for industries like home services, eCommerce, healthcare, and more. Each template is optimized for performance and ready to personalize.

Store and manage approved brand assets, such as logos, colors, fonts, images, and design elements, so teams can create on-brand direct mail faster with fewer manual design updates.

Use AI-assisted tools to help create direct mail copy and design concepts faster, making it easier to move from campaign idea to mail-ready creative.

Work with our in-house design team to create as many custom mail pieces as you need. Get professionally designed postcards and letters tailored to your campaigns, audiences, and brand.

Automatically personalize mail designs with recipient, company, campaign, or location data so each piece feels more relevant without requiring manual design edits.

Get hands-on guidance from a dedicated LettrLabs expert who understands your business, helps you launch campaigns, and supports your growth with proactive strategy and personalized support.

Allow multiple people in your organization to run their own campaigns or work together on shared ones, all within the same organization.

Set budget limits, manage spend approvals, and give teams clearer control over campaign costs across users, brands, or locations.

Manage multiple brands or locations from one account with separate permissions, billing visibility, and controls for each team, branch, or business unit.

Control what each user can view, edit, approve, or manage across campaigns, audiences, billing, templates, and account settings.

Route campaigns, templates, or spend requests through approval steps before launch to help teams maintain brand, compliance, and budget control.