LettrLabs vs Handwrytten: The Direct Mail Platform That Wins on Price, Products, and Performance

Looking for a Handwrytten alternative? 37% cheaper than Handwrytten — starting at $2.79 vs. $4.43, plus access to printed mail, automation, attribution, and targeting tools from a single platform.

Why Businesses Choose LettrLabs over Handwrytten

Lower total direct mail costs, with postage and key services always included

4 handwritten products + printed mail, all in one platform

37% cheaper than Handwrytten — starting at $2.79 vs. $4.43

Automated targeting and workflows powered by storms, movers, and website activity

Built-in reporting and attribution to measure performance

Who should choose

  • Businesses running automated or high-volume direct mail campaigns
  • Teams running automated multi-touch direct mail campaigns
  • Home services companies using intent-based triggers (storms, movers, site visitors)
  • Organizations that need both printed and handwritten mail from one platform
  • Companies scaling from a single location to multi-location operations

Who might choose

  • Teams sending individual thank-you notes or relationship cards
  • Businesses that need physical gift card inserts
  • Companies on Salesforce or HubSpot wanting a simple note-sending add-on

Pricing — What You Actually Pay

Handwrytten charges $0.68 postage + $0.25 address verification + $1.00 delivery confirmation at checkout. LettrLabs includes all three free.
True cost, Postage added
Entry-level (no plan required)
$2.79
Handwritten Postcard
$4.43
($3.75 card + $0.68 postage)
Platform fee (Core/Pro)
$249/mo
$449/mo
Handwritten card per piece (Core/Pro plan)
$2.02
(postage included)
$2.67
($1.99 + $0.68 postage)
Printed postcard per piece
$0.58
(with steeper plan discounts available)(postage included)
Not available
Postage
Always included
$0.68/piece
Address verification (CASS)
Free
$0.25/piece
Delivery confirmation
Free
$1.00/piece
Free Starter Plan
Direct Mail Products
Handwritten mail products
4
2
Printed mail products
Max characters per card
800 - 1,600
~450
Platform Features
Real-time attribution dashboard
Holdout & incrementality testing
Website visitor retargeting (LeadReveal)
Storm-triggered mail (HailTrace)
Mover automation
Multi-touch automated campaigns
QR code tracking
*Pricing based on publicly available plan information and starting mail prices as of May 2026

See why 1,000+ businesses choose LettrLabs for direct mail automation that actually performs.

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